How can you scale a business with marketing? To answer that question, we’re going to be talking to Brandon Andersen, the chief strategist at Ceralytics. He’s going to share with us why failure helps you improve, how to overcome your marketing challenges, and how to position your business differently than your competition does. Brandon has focused on some key marketing tactics that have really paid off, and today you’re going to learn how to implement some of them to begin reaching a much larger audience.
Some of the highlights of the show include:
- Some information about Ceralytics and what Brandon does there as the chief strategist, as well as what Brandon did before Ceralytics.
- Some of the marketing challenges that Brandon faced as he moved Ceralytics from a startup to a successful company, as well as how they got past those challenges.
- The concept of a blue ocean: what it is and why it’s important.
- Successful things that Brandon did right away to build an audience in the early days of the company.
- How focusing on influencer is a great marketing tactic.
- A step-by-step way to build relationships with influencers.
- Tips on getting into guesting.
- Brandon’s best tips on marketing strategy and how to build one as a new marketer.
Links:
Brandon Andersen
Ceralytics
How CoSchedule got started
Content Marketing Institute research
The 10x Marketing Formula