ACM007: How To Monetize Your Content Marketing With Gini Dietrich From Spin SucksArment Dietrich

You’re already putting a lot of time and energy into creating great content, so wouldn’t it be great if it could be making money for you? It would be even better if you knew before you even posted it that it would be successful. When it comes to monetizing your blog, knowing what is going to appeal to your audience ahead of time is priceless.

Today’s guest, Gini Dietrich, founder and CEO of Arment Dietrich, and a lead blogger of Spin Sucks, is speaking to us today about content monetization. Gini is also the author of the book, Spin Sucks, as well as Marketing in the Round. If you’ve been thinking about how to bring in more money with your content, today’s episode is perfect for you!

Some of the topics that you’ll hear discussed today include:

• How Gini’s background led her to where she is today.
• Tips for learning about what topics would work best with your audience.
• How Gini filtered and weighed responses when she asked questions of her target audience.
• Advice on testing ideas before spending a lot of time or money on them.
• How Gini promotes content for maximum conversion.
• Tips on pricing and finding out what people will pay.

Links:

CoSchedule

Arment Dietrich

Spin Sucks (blog)

Spin Sucks (book)

Marketing in the Round

 

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