How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: your sales team, product engineers, customer success folks, and yourself!
My guest today is CEO and founder of Baremetrics, Josh Pigford, and he’s here to answer that question. Baremetrics is a revenue and subscription analytics tool that enables companies and marketers to make informed decisions about their marketing strategies. Josh has developed a unique ranking system to score marketing ideas based on project qualities, and his team uses that to decide which projects the company should focus on.
Today, Josh teaches us how to prioritize marketing ideas and shares the process behind Baremetrics that allows marketers to work on the most effective projects. Some of the topics on today’s episode include:
- Prioritizing marketing projects with limited resources
- Josh’s process for coming up with marketing ideas
- The “Bulls-Eye framework” for idea prioritization
- Scoring ideas based on project qualities
- Josh’s method for testing ideas
Links:
JoshPigford.com
Josh Pigford - LinkedIn
Traction by Gabriel Weinberg and Justin Mares
Coschedule.com/podcast - Josh’s Free Idea Spreadsheet Template
30-Day CoSchedule Trial
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