ACM017: How To Get Bigger Results From Email Marketing With Kim Courvoisier From Campaign Monitor

How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone! Getting it all under control can lead to more opens, clicks and conversions, so you’re not going to want to miss this episode.

Today’s guest, Kim Courvoisier, is the director of content marketing and social media at Campaign Monitor. One of her specialties is designing successful email marketing campaigns, and today she is going to share her wisdom with all of us. If you’re hoping to build traffic and increase conversions, you’re in for a treat.

Some of the topics you’ll hear about include:

• Information about Campaign Monitor and what Kim does there.
• Some great email list-building tactics that you can put into practice, what to focus on first, and why email blasts are a thing of the past.
• How to boost the chances that your target audience will open your emails and make a great first impression with your subject lines.
• Why personalized content and videos are important when your goal is to generate more clicks.
• An example of what the workflow looks like when creating email campaigns and how to keep your team organized as you carry it out.

Links:

Coschedule

Kim on Twitter

Campaign Monitor

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