ACM018 How To Use A Scorecard To Create More Effective Content With Jeff Goins From Goins, Writer

Do you wish your content were more consistent and effective? You’ve probably noticed that some of your posts get a lot of attention, while others tend to go largely ignored. Why is this? And, more importantly, what can you do about it?

Today’s guest is Jeff Goins. Jeff is the author of The Art of Work and the founder of his blog, Goins, Writer. He says that by having a content scorecard, you can improve the standards of each of your posts, raising your blog’s overall effectiveness. If you’re having trouble keeping the engagement factor of your blog posts consistent, today’s episode is just what you need.

Some of the topics we will be discussing today include:

• How Goins, Writer came about, as well as some great advice he received that got him into the habit of writing every day.
• The four points of the content scorecard: A good post is well-written, promises something, fulfills that promise, and containing a large amount of value.
• Some of the biggest challenges Jeff faced when implementing the score card.
• Advice for creating a scorecard that will work for your blog.

Links:

The Art of Work

Goins, Writer

Jeff on Twitter

CoSchedule

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