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Actionable Marketing Podcast

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Sep 24, 2019

What if customers found your business every single time they Googled an industry buzzword? Can you imagine the incredible amount of traffic that would generate? Connect the dots between increased traffic and true business value to convert opportunities into leads.

Today’s guest is Liam Barnes, search engine optimization (SEO) specialist at Directive. He describes how “guides” are the future of SEO-driven content marketing. Discover what quality content looks like, why long-form interactive content works, and get tips on SEO keyword selection and tools. 

Some of the highlights of the show include:

  • Where to start with SEO? Depends on several factors, including the client, industry, purpose of Website, and product 
  • Different Dynamic Ways for SEO Website: 
    • Content: Based on keyword research, purpose, and topics targeted
    • Product: Keywords describe the product or focus on user experience
  • Benefits of a Blog: Understand what, why, and how Google ranks content and utilize link building for search engine results pages (SERP)
  • Short-tail, High Demand vs. Long-tail, Low Demand: Find keywords and make guides for different intents
  • Guides that Rank: Long-form content pieces between 5,000 to 20,000 words where table of contents covers and breaks down every subtopic of a broad topic
  • What’s good for the user, is good for SEO: When a piece gets big, it must be consumable to keep user’s interest and attention
  • Single or Multiple Keyword Slugs: Which alternative offers a better user experience; what are you looking for?
  • Directive’s Guide: What is CRO? Gather information for as many people as possible and then apply what works best for clients
  • Go-to tools for SEO keyword selection include Google, Moz, SEMrush, Ahrefs, and Backlinko 
  • Interactive Content and Tools: Artificial Intelligence (AI) and voice search based off of interactive content to create conversations with the search engine.
  • SEO Takes Time: Go back to the basics to understand what the search engine considers—quality content, highly authoritative links, and good user experience

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