What strategies can marketers learn from nonprofits about building brand advocacy? Successful nonprofits know what it takes to get people to rally behind a belief or cause. Brands that turn their best customers into advocates build brand loyalty and drive sales.
Today’s guest is Spencer Brooks from Brooks Digital, an agency that helps health-focused nonprofits grow a digital presence and turn patients into advocates.
Some of the highlights of the show include:
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Quotes by Spencer Brooks:
“It’s this push from passive to active that I think really represents turning a customer into an advocate.”
“Advocates are important because they provide a leverage point. They are doing, a lot of times, free marketing for you.”
“Creating advocates is work, and you have to recognize when that is an appropriate strategy to be using.”
“Nonprofits are really good about using emotional storytelling to turn people into advocates.”