How can marketers retain an engaged audience? Treat content like a carousel by getting people to come back for unique value from you and your brand.
Today’s guest is Lindsay Tjepkema, CEO and co-founder of Casted—the first and only B2B marketing platform for brand podcasts. Lindsay knows what it takes to build, grow, and retain an audience.
Some of the highlights of the show include:
Links:
Quotes by Lindsay Tjepkema:
“Is it a bad thing if people aren’t listening or consuming that content anymore? Are they advancing onto the next step? Then, it’s not a bad thing, as long as you keep filling that funnel.”
“If it is a bad thing, and you’re losing people for the wrong reasons, how can you just go back to the basics? How can you better understand your audience and give them more of what they are looking for?”
“Repurpose your content. You put a lot of effort into it. If it’s good, it’s good, especially if it’s evergreen.”
“An expert is someone who knows a lot about the subject matter that your audience cares about.”