What does email automation look like, how does it work, and what are its benefits? Discover how to grow, scale, and mature by owning and not making the same mistakes.
Today’s guest is Jeremiah Utecht, Lead on Marketing Automation and Business Intelligence at CoSchedule. He takes the mystery out of marketing automation and makes it work.
Some of the highlights of the show include:
- Jeremiah’s Role: Build, maintain, and refine CoSchedule’s email marketing
- CoSchedule’s Mission: Send the right email to the right person at the right time
- Happy Anniversary! Marketing automation message triggered by attribute/context
- Marketing Automation Internally: Means most relevant content at relevant time
- Successful Multi-Channels: Website customization and email for CoSchedule
- Clever or sophisticated? Trial-and-error process for practices/platforms that work
- Automation Attributes: Anything is possible with simple and flexible forms
- Oops! Emails: Marketing automation at scale is an incredibly unforgiving practice
- Communication and Confidence: Freeze, validate, test, isolate, fix error, move on
- Data Manipulation: Start small, create email list, and capitalize on investment
- Benefits: Marketing automation is data driven, use tools to try and test emails
Links:
Quotes from Jeremiah Utecht:
“Marketing automation at CoSchedule seeks to always send the right email to the right person at the right time.”
“The irony of my job is that it’s more about not sending certain emails and saying, ‘No,’ a lot than it is actually blasting things out.”
“Marketing automation is triggering marketing content messaging based on an attribute, a context.”
“As a rule, being super clever almost always blows up in your face.”