Nobody enjoys tedious, manual busywork. Precious work time is wasted, instead of spent on completing projects. Makeshift marketing isn’t fun. It’s unproductive and creates inefficiencies due to a disconnected marketing stack.
Today’s guest is Jared Rhue, head of business-to-business (B2B) marketing at rewardStyle. Jared describes his strategy of combining a core plan with agile methodologies to improve team collaboration and communication.
Some of the highlights of the show include:
- rewardStyle: Influencer marketing pioneer started from passion for fashion
- rewardStyle’s revenue model drives more than $1.2 billion annually in retail sales
- Global Community: More than 250 team members; 50,000 top-tier influencers, and 5,000 retail partners
- Strategy, Plan, and Review: Jared’s average day at rewardStyle
- Strategy Steps to Success: Document marketing plan, strategy, and methods
- Marketers must be agile for ability to ask and listen to audience challenges
- Short Message Service (SMS): Relevant channel for B2B marketing in the future
- rewardStyle’s core plan consists of positioning, value proposition, and priorities
- Secret to Team Success: Eliminate fire drills/urgent projects created by makeshift marketing chaos
- Questions to prioritize projects:
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- Does it support quarterly/yearly Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals?
- Does it drive annual revenue?
- Are there dedicated deadlines?
- What’s the scope of work, and which team members will it impact?
- Which projects will need to be deprioritized?
- Stay on Track with Tasks: Implement marketing organizational management platform and agile methodology
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