CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.
Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and buyers. It measures results to see if something converted or not.
Today, we’re talking to Joanna Wiebe, a conversion copywriter, creator of Copyhackers, and co-founder of Airstory. She is an absolute authority on copywriting and conversions.
Some of the highlights of the show include:
Links:
Quotes by Joanna Wiebe:
“It wasn’t the digital atmosphere we have today in marketing where everything, everything gets measured.”
“The real thing is we want to convert. We want more leads and we want more buyers. That’s what conversion copywriting is about.”
“We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.”
“People want to click things. Mostly because they just want to move through life and get their problems solved.”