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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: July, 2017
Jul 25, 2017

Have you had the frustrating experience of sending out social media posts only to receive no engagement whatsoever? Most marketers have had this happen, and some have it happen frequently. Today we’re going to be talking to CoSchedule’s own Nathan Ellering. He’s the head of demand generation here at CoSchedule, and he has conducted a study that allows him to predict how well a particular post will do on any social media platform. Do you want to increase your social media engagement? If so, you won’t want to miss today’s show.

Some of the highlights of this episode include:

  • The scoop on CoSchedule and what it is Nathan does here as the head of demand generation. Nathan also shares how big the demand generation team is.
  • Why Nathan took on his research project on which social media posts tend to do well on which platforms and how he evaluated different standards of performance.
  • How the demand generation team uses data to do what works, over and over again.
  • How Nathan went from having massive pile of data to putting it all into motion to work for CoSchedule.
  • Why marketers should focus on content before mechanics.
  • Hints on where to get the inspiration needed to create great content. Nathan explains methods such as PAS (problem-agitate-solve), bridge after bridge, AIDA (attention, interest, desire, action), and the 4 Cs (clear, concise, compelling, credibility).
  • How to use closed-ended questions, controversy, anecdotes, and quotes on social media for maximum engagement.
  • Specific strategies for finding success on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+.
  • Nathan’s very best advice on leveling up your social media skills.

Links:

CoSchedule

Best Times to Post on Social Media

Best Times to Send Email

CoSchedule Social Message Optimizer

Jul 18, 2017

Have you thought about what makes someone a thought leader? One of the best ways is to publish content consistently. Today we’re talking to Shawn Smith, the co-owner of Trizone. Shawn knows all about how to create high-quality content with limited resources, how to involve subject matter experts in creating your content, and why automating processes can help you get everything done. You’ll want to stay tuned to hear about all of this and more!

Some of the highlights of the show include:

  • A bit about Trizone and what Shawn does there as a “jack of all trades.”
  • What it’s like working with a small team and how they work as efficiently as possible.
  • What fluidity means to Shawn and how it helps his team be more effective and productive when it comes to creating great content.
  • How automating some of the process helps Shawn and his team be more efficient and save time.
  • How and why the Trizone team works with subject matters to help them with their content creation and thought-leadership. Also, Shawn talks about how he gets into contact with them and gets them to contribute.
  • Shawn’s best tips for working with subject matter experts and collaborating with a remote team of people.
  • Information about the Trizone workflow process and why it works for them.
  • Advice for a small team who is looking to become an authority in their niche through content creation.

Links:

Shawn Smith

Trizone

Slack

CoSchedule

Jul 11, 2017

You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at CoSchedule and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make CoSchedule’s content memorable and trustworthy.

If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show!

Some of the highlights of the show include:

  • Emma’s background and how she ended up being the product marketing specialist at CoSchedule, as well as what Emma does on the product marketing team.
  • Emma’s definition of product marketing and how it helps create relationships that can lead to sales.
  • Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients.
  • Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind.
  • How to tell whether your messaging is effective and actually working to help you build relationships and create conversions.
  • Some easy ways to jump-start adding some emotional messaging into your copy.
  • Incorporating humor into your copy: How to do it with gifs, hashtags, and more.
  • What Emma recommends for someone hoping to improve their writing.

Links:

Emma Tupa

CoSchedule

PopKey

Copy Hackers

Jul 4, 2017

Thought leadership: You’ve no doubt heard the buzzword, but do you know what it means? More importantly, do you know why it matters when it comes to building and growing your business? Today we are going to talk to John Hall, the co-founder and CEO of Influence & Co., is going to chat with us today about how thought leadership can help you scale your business and take it to the next level. 

Some of the highlights of the show include: 

  • How John got started with Influence & Co., how the company helps other businesses, and why they developed the technology needed for content creation and distribution.
  • What inspired John to write his book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.
  • Tips on building influence for those who want to use their influence to write and publish a book, as well as the first steps to take when writing a book.
  • How a marketer can find a great idea to pitch to an influential publication.
  • Some tactics John has used to build influence and position himself as an authority.
  • Ideas on measuring intangibles like brand awareness, thought leadership, and influence with both qualitative and quantitative measurements.
  • John’s best advice for someone looking to position themselves as an authority or an influencer. 

Links: 

John Hall on LinkedIn

Influence & Co.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You

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