Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2018
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: October, 2016
Oct 25, 2016

Social media shares: Your goal with any social media platform is to increase user engagement. Whether you’re dealing with Pinterest, Twitter, Facebook, Google Plus or any of the other popular social networking sites out there, you probably want people to interact with and share your posts. How do you do that?

Today we are talking to Dustin Stout. Dustin is the co-founder of Warfare Plugins and was recently listed as one of the top ten social media experts by Social Media Examiner. He’s an expert on optimizing web content to boost social engagement and shares, and today he is going to give us all some great information on doing that with our own social media accounts. You’ll want to take notes, because this episode is packed with excellent tips.

Some of the topics you’ll hear discussed include:

  • The history behind Warfare Plugins and Social Warfare: Why it was needed and how it came about.
  • How the management and collaboration style works at Warfare Plugins.
  • Dustin’s tips for creating engaging and compelling social media posts that get attention.
  • Why visuals and color theory are so important when it comes to engaging social media followers.
  • How Dustin optimizes his posts across the various social media platforms for maximum engagement.
  • Why it’s important to share other companies’ links on your social media platforms.
  • What’s next for Warfare Plugins.

Links:

CoSchedule.com

Warfare Plugins

Headline Analyzer

Everything You Need to Know About Twitter Dashboard

Warfare Plugins on Twitter

Buffer Blog

CoSchedule Blog

Social Media Examiner

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 18, 2016

Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself?

Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer.

Some of the topics you’ll hear discussed in today’s episode include:

  • Chris’s background before he launched Silverback Social, and how he’s gotten to the point of having developed a successful personal brand.
  • Advice for people who want to begin publishing content and getting people to relate to them.
  • Why it’s important to combine work and personal life within your content.
  • How marketers can stay relevant if they work in drab industries.
  • Where Chris sees himself going in the future.

Links:

Silverback Social

ChrisDessi.com

CoSchedule

Chris on Inc.com

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 

Oct 14, 2016

Whether you own a small or large business, you may have your hands full keeping your company’s Facebook page up-to-date and engaging. Imagine having hundreds of Facebook pages to keep track of. That would be an immense undertaking!

Today’s guest, Kelly Fitzgerald, does just that. As the content strategist and copywriter for Anytime Fitness, a global fitness company with franchises in North America and other part of the world, Kelly works closely with the brand and the franchisees to create compelling, actionable content.

Kelly has achieved some huge results for Anytime Fitness on Facebook, and today she tells us how she does it. Some of the topics you’ll hear discussed include:

  • An overview of the successful practices that Kelly has seen work very well with the company’s Facebook accounts.
  • How a mix of images, links and other content can help companies become more successful on Facebook.
  • How Kelly manages not only corporate pages, but also local pages for a large company.
  • The training process for franchisees on how to best use the social media platforms.
  • How Kelly maintains a consistent brand voice.
  • Kelly’s best tips on managing multiple Facebook pages.
  • Some of the ways that Kelly has worked on her scheduling and planning.

Links:

Coschedule

Anytime Fitness

Kelly’s Anytime Fitness blog

The Power of Habit

Momentfeed


If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 11, 2016

Wouldn’t it be great if you could create engaging content faster and more efficiently? Through constant improvement, you can build a loyal audience as you go and learn from your mistakes and successes.

Garrett Moon, CEO and co-founder of CoSchedule, is a marketing strategy expert. He has a passion for startup marketing, content hacking, and thinking outside the box in order to improve your marketing impact. He wants to take the guesswork out of marketing, constantly collect feedback, and focus on “10x growth”.  

Today Garrett talks to us about hacking your content marketing and changing your mentality to improve strategy. Some of the topics that you’ll hear about include:

  • Throwing your marketing plan, and its assumptions, out the window
  • The lean startup marketing model
  • Collecting feedback as you create strategy
  • How to make your marketing useful to the customer
  • 10x growth and how to think bigger

Links:

CoSchedule - 30 day free trial 

CoSchedule

Garrett Moon - Twitter

Garrett Moon - LinkedIn

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 

Oct 10, 2016

Wouldn’t it be great to be weeks or months ahead of schedule when it comes to your content marketing? Having all of your projects done ahead of time allows you more flexibility and less stress in work and in other areas of your life.  

Janna Maron, the managing editor at Smart Passive Income, is an expert at doing just that. She manages all of the content production at Smart Passive Income, handles the planning and production schedule, assigns tasks to the team members and develops deadlines. She has experience working at newspapers and magazines and is now with an agency called Winning Edits. 

Today Janna talks to us about her process for setting deadlines and publishing on time, every time. Some of the topics that you’ll hear about include: 

  • Why trial and error, or learning as you go, can work. 
  • How to start planning your content way ahead of schedule. 
  • How banking content can allow you to have more flexibility in the rest of your life. 
  • How establishing systems and workflow can allow even a small team to stay on track seamlessly. 
  • Tips on managing many different projects at once. 
  • Why consistency is so important in content marketing. 
  • Janna’s best advice to new content managers to get ahead of schedule. 

Links: 

Janna’s website 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast! 

Oct 10, 2016

Welcome to the Actionable Content Marketing podcast. We bring you the stories of how other marketers have solved challenges that you might be facing yourself. Our goal is to help you grow your business by talking about topics ranging from content marketing to social media management and everything in between. We will be introducing you to experts in their fields who are doing exactly what you want to be doing!

All you need to do is subscribe and listen to the podcast!

Links:

CoSchedule

Email us your topic suggestions!

1