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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: 2016
Dec 27, 2016

Is your marketing doing its job and helping you not only generate quality leads, but also convert those leads into customers? Getting inbound leads is one thing, but making sure they’re viable and turning those leads into sales can be something else entirely. If you’re struggling with making these conversions, today’s episode is for you!

Our guest is Brittany Berger, head of content and public relations at Mention. She’s pulled together a great strategy to generate inbound leads and nurture them toward a purchase decision. She’s worked on this strategy through trial and error, and today she’s going to share how you can generate good leads and convert them into sales.

Some of the topics you’ll hear about include:

  • All about Mention, including what Brittany does and what types of content the company handles.
  • Lead generation: What it means and what goals Brittany had when solving challenges in generating and converting leads.
  • How to prioritize tasks and projects to optimize lead generation.
  • An overview of tactics and strategies that Brittany and her team have tried and used to generate and convert leads.
  • How HubSpot has been a valuable part of content creation and marketing, as well as how to use and repurpose blog content.
  • What to track to understand the types of content that are likely to appeal to your target client.
  • Why building an e-mail list is important to conversions.

Links:

CoSchedule

Mention

Brittany on Twitter

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

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Dec 20, 2016

You probably already know all of the benefits of writing guest posts on other people’s blogs, but have you considered having guests post on your blog? Some of the benefits you might enjoy include increased publishing frequency, more efficiency and consistency, higher ranking for your keywords, and a better sense of credibility and trust among your readers. Best of all, this move can help you convert more customers.

Today, our guest is Jess Ostroff, the CEO of Don’t Panic Management, which she describes as a “virtual assistant agency on steroids.” She is also the managing editor at Convince & Convert, which publishes a lot of content from guest writers. She is talking to us about how to become a content management mastermind when it comes to hosting guest bloggers on your website.

Some of the topics we’ll talk about today include:

  • What Jess does at Don’t Panic Management in her role as Director of Calm and as editor of Convince & Convert.
  • How a marketer can attract the best guest bloggers in their industry and how to prove to potential bloggers that your site is worth writing for.
  • The writing requirements that are most helpful to be sure you get the quality you want out of your guest blog posts.
  • The best way to manage the pitch-acceptance process.
  • Suggested tools and strategies to make the guest-blogging process as efficient and successful as possible, from pitch to final editing and eventual promotion.
  • The one major thing you should keep in mind if you are hoping to build a guest-blogging relationship with someone.

Links:

Don’t Panic Management

Jess on Twitter

Jess on LinkedIn

Convince & Convert

CoSchedule

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Dec 13, 2016

How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: your sales team, product engineers, customer success folks, and yourself!

My guest today is CEO and founder of Baremetrics, Josh Pigford, and he’s here to answer that question. Baremetrics is a revenue and subscription analytics tool that enables companies and marketers to make informed decisions about their marketing strategies. Josh has developed a unique ranking system to score marketing ideas based on project qualities, and his team uses that to decide which projects the company should focus on.
 

Today, Josh teaches us how to prioritize marketing ideas and shares the process behind Baremetrics that allows marketers to work on the most effective projects.  Some of the topics on today’s episode include:

  • Prioritizing marketing projects with limited resources
  • Josh’s process for coming up with marketing ideas
  • The “Bulls-Eye framework” for idea prioritization
  • Scoring ideas based on project qualities
  • Josh’s method for testing ideas

Links:

Baremetrics

JoshPigford.com

Josh Pigford - LinkedIn

Traction by Gabriel Weinberg and Justin Mares

Coschedule.com/podcast - Josh’s Free Idea Spreadsheet Template

30-Day CoSchedule Trial

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 
Dec 6, 2016

Marketers need to think like publishers, and publishers have a lot to teach marketers. Even if you don’t publish a lot of quantity, you do want what you’re publishing to be high in quality. You probably also want to streamline your workflow so you can generate ideas and get your business where you want it.

Matt Ankeny from Gear Patrol is our guest today. I love their content, but what I think you’ll enjoy and benefit from is the process that they use to publish their content. If you’re ready to develop your workflow, be more efficient and publish great content, you won’t want to miss today’s episode!

Some of the topics you’ll hear about today include:

  • How often Gear Patrol publishes content and how big the team is that gets all of that great stuff out there, as well as the biggest challenges that come with getting so much content published.
  • The workflow steps for a typical article and why simplicity is important.
  • Tips on coming up with ideas for articles.
  • How the content-production and publishing process has evolved and continues to evolve at Gear Patrol.
  • Ways to plan a production schedule and workflow processes.

Links:

CoSchedule

Gear Patrol

Matt Ankeny

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 29, 2016

Marketing fire drills: Can you learn to take care of the before they turn into bona fide emergencies? It can be stressful and overwhelming when projects crop up with little to no notice. Planning where you can and having good communication with your team can help you get through it with no negative ramifications.

Today’s guest is Kyle DeWeerdt, marketing programs manager at Apprenda. He has come up with a simple system to help his team prioritize their time to complete their work, nipping stressful emergencies in the bud. He’s going to help us learn how to resolve issues before they even start.

Some of the topics you’ll hear about today include:

  • Some information about Apprenda and the types of content that Kyle works with, as well as Kyle’s background.
  • An explanation of “marketing fire drills”: What are they, and what can you do about them?
  • An explanation of buffer time, and how it can help you handle these emergencies that come up.
  • How to break down a project to define a deadline and a publish date for content.
  • How Kyle manages the process behind the scenes with multiple teams to make sure every task is completed on time.
  • Kyle’s best tips for marketers who want to manage their projects more efficiently.

Links:

Kyle DeWeerdt on LinkedIn

Apprenda

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 22, 2016

Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.

Our guest is Tara Clapper, who manages the blog at SEMRush and also works for Express Writers. She has honed the blog publication process and has a lot of insight to share with our listeners on when to blog and how to create an effective editorial calendar.

Some of the topics that we’ll discuss today include:

  • Tara’s background with SEMRush, including how she learned to balance quality with quantity when it came to posting on the blog.
  • How far out to plan content, and how CoSchedule helps Tara’s whole team stay updated and focused on what’s coming up next.
  • Why working about one month ahead works well for Tara, and how having that “cushion of days” helps when something urgent comes up that needs to be squeezed in.
  • Why insisting on good pitches from authors saves time in the long run.
  • Tips on organizing when you have a lot of different projects happening at once.

Links:

SEMRush

Express Writers

CoSchedule

The Geek Initiative

Linchpin, by Seth Goden

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 15, 2016

Organic reach: How do you boost yours? It’s one of those things that you might find to be a mystery, but it doesn’t have to be that way. Today we’re talking to Rebekah Radice, a social media strategist and the Chief Marketing Officer of Post Planner. With her help and expertise, Post Planner managed to double their Facebook organic reach.

Rebekah has one of the top 10 social media blogs for 2015 and 2016, according to Social Media Examiner. She’s the author of the e-book, Shine Online, and she has been featured on NBC, Social Media Today, Steam Feed, Maximize Social Business, and others. She’s also a keynote speaker and is passionate about educating entrepreneurs and future business leaders.

Some of the topics that you’ll hear discussed today include:

  • Some information about Post Planner, as well as details on what Rebekah’s position as CMO entails.
  • The biggest challenge with Facebook that marketers struggle to resolve.
  • How Post Planner has achieved such great success with Facebook, and why organic growth is their main focus.
  • How having big, crazy goals and a narrow focus contributed to Post Planner’s success.
  • The importance of visual marketing and letting your personality shine through in your content.
  • Rebekah’s advice for marketers who want to improve their Facebook organic reach.

Links:

Rebekah Radice

Rebekah on Twitter

Post Planner

Shine Online

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 8, 2016

You’re already putting a lot of time and energy into creating great content, so wouldn’t it be great if it could be making money for you? It would be even better if you knew before you even posted it that it would be successful. When it comes to monetizing your blog, knowing what is going to appeal to your audience ahead of time is priceless.

Today’s guest, Gini Dietrich, founder and CEO of Arment Dietrich, and a lead blogger of Spin Sucks, is speaking to us today about content monetization. Gini is also the author of the book, Spin Sucks, as well as Marketing in the Round. If you’ve been thinking about how to bring in more money with your content, today’s episode is perfect for you!

Some of the topics that you’ll hear discussed today include:

  • How Gini’s background led her to where she is today.
  • Tips for learning about what topics would work best with your audience.
  • How Gini filtered and weighed responses when she asked questions of her target audience.
  • Advice on testing ideas before spending a lot of time or money on them.
  • How Gini promotes content for maximum conversion.
  • Tips on pricing and finding out what people will pay.

Links:

CoSchedule

Arment Dietrich

Spin Sucks (blog)

Spin Sucks (book)

Marketing in the Round

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 1, 2016

Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience.

Today we are speaking with the CoSchedule product marketing leader, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the CoSchedule team!

Some of the topics we’ll cover today include:

  • Kathryn’s background and how it has helped her in her current position at CoSchedule.
  • How Kathryn has helped CoSchedule go from chaotic to more organized with the implementation of checklists and timelines.
  • How the team comes up with speaking points for a feature.
  • Some of Kathryn’s favorite techniques and methods of marketing a new feature.
  • How segmenting helps the CoSchedule team tailor their marketing emails to the right audiences.
  • How to continue to market a feature once the initial excitement of its launch fades.
  • Kathryn’s best piece of advice for marketers who are launching a new product or feature.

Links:

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 25, 2016

Social media shares: Your goal with any social media platform is to increase user engagement. Whether you’re dealing with Pinterest, Twitter, Facebook, Google Plus or any of the other popular social networking sites out there, you probably want people to interact with and share your posts. How do you do that?

Today we are talking to Dustin Stout. Dustin is the co-founder of Warfare Plugins and was recently listed as one of the top ten social media experts by Social Media Examiner. He’s an expert on optimizing web content to boost social engagement and shares, and today he is going to give us all some great information on doing that with our own social media accounts. You’ll want to take notes, because this episode is packed with excellent tips.

Some of the topics you’ll hear discussed include:

  • The history behind Warfare Plugins and Social Warfare: Why it was needed and how it came about.
  • How the management and collaboration style works at Warfare Plugins.
  • Dustin’s tips for creating engaging and compelling social media posts that get attention.
  • Why visuals and color theory are so important when it comes to engaging social media followers.
  • How Dustin optimizes his posts across the various social media platforms for maximum engagement.
  • Why it’s important to share other companies’ links on your social media platforms.
  • What’s next for Warfare Plugins.

Links:

CoSchedule.com

Warfare Plugins

Headline Analyzer

Everything You Need to Know About Twitter Dashboard

Warfare Plugins on Twitter

Buffer Blog

CoSchedule Blog

Social Media Examiner

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 18, 2016

Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself?

Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer.

Some of the topics you’ll hear discussed in today’s episode include:

  • Chris’s background before he launched Silverback Social, and how he’s gotten to the point of having developed a successful personal brand.
  • Advice for people who want to begin publishing content and getting people to relate to them.
  • Why it’s important to combine work and personal life within your content.
  • How marketers can stay relevant if they work in drab industries.
  • Where Chris sees himself going in the future.

Links:

Silverback Social

ChrisDessi.com

CoSchedule

Chris on Inc.com

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 

Oct 14, 2016

Whether you own a small or large business, you may have your hands full keeping your company’s Facebook page up-to-date and engaging. Imagine having hundreds of Facebook pages to keep track of. That would be an immense undertaking!

Today’s guest, Kelly Fitzgerald, does just that. As the content strategist and copywriter for Anytime Fitness, a global fitness company with franchises in North America and other part of the world, Kelly works closely with the brand and the franchisees to create compelling, actionable content.

Kelly has achieved some huge results for Anytime Fitness on Facebook, and today she tells us how she does it. Some of the topics you’ll hear discussed include:

  • An overview of the successful practices that Kelly has seen work very well with the company’s Facebook accounts.
  • How a mix of images, links and other content can help companies become more successful on Facebook.
  • How Kelly manages not only corporate pages, but also local pages for a large company.
  • The training process for franchisees on how to best use the social media platforms.
  • How Kelly maintains a consistent brand voice.
  • Kelly’s best tips on managing multiple Facebook pages.
  • Some of the ways that Kelly has worked on her scheduling and planning.

Links:

Coschedule

Anytime Fitness

Kelly’s Anytime Fitness blog

The Power of Habit

Momentfeed


If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Oct 11, 2016

Wouldn’t it be great if you could create engaging content faster and more efficiently? Through constant improvement, you can build a loyal audience as you go and learn from your mistakes and successes.

Garrett Moon, CEO and co-founder of CoSchedule, is a marketing strategy expert. He has a passion for startup marketing, content hacking, and thinking outside the box in order to improve your marketing impact. He wants to take the guesswork out of marketing, constantly collect feedback, and focus on “10x growth”.  

Today Garrett talks to us about hacking your content marketing and changing your mentality to improve strategy. Some of the topics that you’ll hear about include:

  • Throwing your marketing plan, and its assumptions, out the window
  • The lean startup marketing model
  • Collecting feedback as you create strategy
  • How to make your marketing useful to the customer
  • 10x growth and how to think bigger

Links:

CoSchedule - 30 day free trial 

CoSchedule

Garrett Moon - Twitter

Garrett Moon - LinkedIn

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

 

Oct 10, 2016

Wouldn’t it be great to be weeks or months ahead of schedule when it comes to your content marketing? Having all of your projects done ahead of time allows you more flexibility and less stress in work and in other areas of your life.  

Janna Maron, the managing editor at Smart Passive Income, is an expert at doing just that. She manages all of the content production at Smart Passive Income, handles the planning and production schedule, assigns tasks to the team members and develops deadlines. She has experience working at newspapers and magazines and is now with an agency called Winning Edits. 

Today Janna talks to us about her process for setting deadlines and publishing on time, every time. Some of the topics that you’ll hear about include: 

  • Why trial and error, or learning as you go, can work. 
  • How to start planning your content way ahead of schedule. 
  • How banking content can allow you to have more flexibility in the rest of your life. 
  • How establishing systems and workflow can allow even a small team to stay on track seamlessly. 
  • Tips on managing many different projects at once. 
  • Why consistency is so important in content marketing. 
  • Janna’s best advice to new content managers to get ahead of schedule. 

Links: 

Janna’s website 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast! 

Oct 10, 2016

Welcome to the Actionable Content Marketing podcast. We bring you the stories of how other marketers have solved challenges that you might be facing yourself. Our goal is to help you grow your business by talking about topics ranging from content marketing to social media management and everything in between. We will be introducing you to experts in their fields who are doing exactly what you want to be doing!

All you need to do is subscribe and listen to the podcast!

Links:

CoSchedule

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