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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: January, 2017
Jan 31, 2017

Have you struggled to come up with content ideas about your niche that are significantly better than what’s already out there? Also called 10x content, this type of content is important for appealing to both search engines and the readers who are going to end up buying from you.

Today’s guest, Sujan Patel, is the co-founder and GM of Web Profits, a growth marketing agency. He’s been quoted in Forbes, Inc, and Entrepreneur, among other publications, and today Sujan is going to talk to us about generating 10x content ideas that will help you succeed as a marketer.

Some of the topics that you’ll hear about today include:

  • What Web Profits is all about, what Sujan does, and other projects that he’s working on.
  • How Sujan stays focused on 10x growth as evaluates content ideas, from brainstorming to the narrowing-down process, and how publishing fits into the 10x growth plan.
  • Why it’s so important to publish lots of quality content, consistently.
  • Sujan’s process for generating great ideas for content: How he comes up with ideas and how he makes sure it will be effective in terms of SEO.
  • Some of Sujan’s favorite brainstorming methods and tips.
  • Sujan’s best advice for a marketer struggling to come up with 10x ideas.

Links:

CoSchedule

SujanPatel.com

Web Profits

Growth Mapping Podcast

Quora

ContentMarketer.io

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 24, 2017

Do you wish your content were more consistent and effective? You’ve probably noticed that some of your posts get a lot of attention, while others tend to go largely ignored. Why is this? And, more importantly, what can you do about it?

Today’s guest is Jeff Goins. Jeff is the author of The Art of Work and the founder of his blog, Goins, Writer. He says that by having a content scorecard, you can improve the standards of each of your posts, raising your blog’s overall effectiveness. If you’re having trouble keeping the engagement factor of your blog posts consistent, today’s episode is just what you need.

Some of the topics we will be discussing today include:

  • How Goins, Writer came about, as well as some great advice he received that got him into the habit of writing every day.
  • The four points of the content scorecard: A good post is well-written, promises something, fulfills that promise, and containing a large amount of value.
  • Some of the biggest challenges Jeff faced when implementing the score card.
  • Advice for creating a scorecard that will work for your blog.

Links:

The Art of Work

Goins, Writer

Jeff on Twitter

CoSchedule


If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 17, 2017

How’s your email marketing going? As one of the most effective ways to reach your audience, your outgoing emails are something to focus on this year. If you aren’t sure how to handle this essential part of your marketing strategy, you’re not alone! Getting it all under control can lead to more opens, clicks and conversions, so you’re not going to want to miss this episode.

Today’s guest, Kim Courvoisier, is the director of content marketing and social media at Campaign Monitor. One of her specialties is designing successful email marketing campaigns, and today she is going to share her wisdom with all of us. If you’re hoping to build traffic and increase conversions, you’re in for a treat.

Some of the topics you’ll hear about include:

  • Information about Campaign Monitor and what Kim does there.
  • Some great email list-building tactics that you can put into practice, what to focus on first, and why email blasts are a thing of the past.
  • How to boost the chances that your target audience will open your emails and make a great first impression with your subject lines.
  • Why personalized content and videos are important when your goal is to generate more clicks.
  • An example of what the workflow looks like when creating email campaigns and how to keep your team organized as you carry it out.

Links:

Coschedule

Kim on Twitter

Campaign Monitor

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 10, 2017

Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success.

Today’s guest, Greg Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial value and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success!

Some of today’s highlights include:

  • The lowdown on Help Scout: What it is, what they’ve been doing, and Greg’s role as content marketing manager at the organization.
  • How Greg defines great content: something that solves a problem, something that contributes to business goals, and content that serves as a positive representation of the company.
  • The elements of Greg’s editorial values, including strategy, tactics, and examples. Greg suggests some objectives to consider when creating content.
  • What Greg means by “vivid writing.” Being clear and imaginative is a challenge, but necessary to make you and your customers successful.
  • How to use content to provide context between prospective customers and your product or service.
  • Methods for gathering customer feedback to help you better understand what to cover in your content.

Links:

Gregory Ciotti

Help Scout

Great Content Is Still the Biggest Hurdle

NPS interview by Jason Lemkin

Badass: Making Users Awesome

Support Driven

CoSchedule

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

Jan 3, 2017

You know that you can find information on just about anything you want on the Internet. But are you always finding all of the information that you need on a particular topic? When it comes to content marketing, you need to know exactly how often you should publish, exactly who is reading your posts, and exactly what you need to do to boost your readership (and, hopefully, your income). The key to finding these types of information is doing original research.

Today’s guest, Andy Crestodina, is the co-founder and strategic director at Orbit Media Studios. He has done some great original research on publishing frequency, and he’ll be talking about that. He’ll also give us some tips on conducting our own original research. Stay tuned for some excellent hints that you can start using now to make your content marketing even better.

Some of the highlights of today’s show include:

  • Orbit Media Studios: Who they are and what Andy does there.
  • How long people tend to spend researching, writing, and formatting their blog posts: It might be longer than you think!
  • Why quantity and frequency of blogging matters, and how often the most successful bloggers post.
  • Tips on conducting original research: How to get enough survey participants and how to write a good survey to begin with.
  • How Andy maximizes and promotes his original research.
  • How Orbit Media Studios uses original research to improve their own marketing.

Links:

Andy Crestodina

Andy on Twitter

Orbit Media Studios

Coschedule.com/actionable

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

 

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