Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused.
Today, my guest is Randy Frisch, author of the new book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue, & Relationships. Also, he’s the co-founder, president, and CMO of Uberflip. He identifies how to break bad content marketing habits and adapt personalization to marketing.
Some of the highlights of the show include:
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What did 447 marketers identify as the top benefits of an agile marketing approach? Helps team change gears quickly; provides better visibility into status of projects; finds roadblocks sooner; and produces higher quality work.
Today, my guest is Andrea Fryrear, AgileSherpas co-founder and agile marketing consultant. We’re revealing the results of the 2nd Annual State of Agile Marketing Report.
Some of the highlights of the show include:
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Do you suffer from shiny object syndrome? It’s difficult to not become enamoured with the latest marketing tactics, trends, and technologies. We are distracted by them because they may offer hope or promise 10X-ing marketing results. Instead, stay focused on helping your business grow to generate revenue!
Today, my guest is Kieran Flanagan, vice president of marketing and growth at HubSpot. Kieran uses traditional marketing methods to help HubSpot and other brands generate additional traffic and revenue. We discuss how to create predictable and product-driven growth.
Some of the highlights of the show include:
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Are you a millennial? Do you work with millennials? According to the U.S. Bureau of Labor, millennials are expected to make up half of the workforce by 2020 and 75% by 2030. So, it’s important to figure out ways to understand these smart and talented millennials working at your company. Are there any idiosyncrasies with this generation that may be helpful to marketers?
Today, my guest is Garrett Mehrguth. He’s the CEO and co-founder of Directive, a growing digital agency that employs several millennials. Fortunately, Garrett has found unique ways to keep them engaged and motivated.
Some of the highlights of the show include:
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Quotes by Garrett Mehrguth:
“If you could learn, engage, and create, you could always be better tomorrow...because you never take your foot off the gas.”
“We had this thought process that if we can’t attribute something to revenue, it’s not valuable, and that couldn’t be further from the truth.”
“Your brand dictates the type of talent you acquire or it dictates the success of your organization.”
“Millennials want authentic leadership and want an authentic team and an authentic culture that’s doing things for them, not to attract them.”