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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: May, 2017
May 30, 2017

It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show! 

Some of the highlights of the show include: 

  • Information about Wishpond and what Nick does there.
  • Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting -- one way that is basic and one way that is more advanced.
  • How Wishpond comes up with retargeting ad ideas.
  • The types of retargeting ads that work the best for Display and Facebook.
  • Tips on making great videos that will result in conversion.
  • Why it makes good business sense to “pay to play” on Facebook.
  • Why Wishpond calls their marketing team “the growth team.”
  • What the Wishpond growth team’s workflow looks like and how they keep it all organized.
  • How to test ads to know what works best, as well as what to look for to know whether the ad is working or not working and how to learn from the ads that just didn’t work.
  • Nick’s best advice for someone just starting out with retargeting ads. 

Links: 

Nick Steeves

Wishpond

AdEspresso

Google AdWords

Asana

CoSchedule

May 23, 2017

Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up?  It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, CoSchedule’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. Today we’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process.

 

Some of the highlights of the show include:

 

  • What Ben’s position as the blog manager of CoSchedule entails.
  • How far ahead Ben plans and how much content he has ready to go at any given time, as well as his thoughts on why planning ahead is important.
  • How CoSchedule communicates with the marketing team so everyone is in the loop at all times.
  • How often the marketing team is publishing content and how they correlate what they’re posting to the day of the week.
  • How Ben gets guest authors and why they are an important addition to the in-house team when it comes to producing content.
  • How the team stays organized with so much going on and what a typical workflow looks like.
  • Ben’s best advice for getting more organized and establishing a marketing calendar.

Links:

CoSchedule

The CoSchedule Blog

May 16, 2017

Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode!

Some of the highlights of the show include:

  • Information about GetResponse and what Krista does there.
  • What a content hub is and an example of one that many listeners will recognize.
  • Why a content hub is important and what type of information it includes.
  • Factors that make a content hub launch a success.
  • The process that Krista used to determine what needed to be included on the GetResponse content hub.
  • A step-by-step approach to adding pieces of content to the hub, where to put it, and how to stay organized.
  • How CoSchedule helps Krista and her team promote their content on social media.
  • Tips for promoting webinars and other events.
  • Thoughts on promoting infographics and how to optimize infographics for different platforms.
  • How Krista leverages influencers and cultivates relationships that aid in content creation.
  • The goals behind creating a content hub and the achievements that GetResponse has reached.
  • Krista’s best advice for getting a content hub started.

Links:

Krista Wiltbank

GetResponse Marketing Hub

CoSchedule

May 9, 2017

Storytelling is one way to grow your business. It piques the interest of potential customers, draws them in, and is sometimes the catalyst that converts interest into a sale. You probably have your own story to tell, but you also likely have the stories of others that could hold an important position on your website.

Today we are talking to Lelia King, the communications director at The Iron Yard, a software development school for adults. Lelia knows how to collaborate with others to find the stories that will inspire people to sign up for the programs. You can learn to harness the power of social proof to help your potential clients envision themselves finding success just like others have done. This is one episode you are not going to want to miss.

Some of the highlights of the show include:

  • The story behind The Iron Yard, who makes up the team, and what Lelia does there.
  • The planning process when coming up with a lot of content with a relatively small team, as well as how Lelia uses scheduling to ensure that there is a variety of content available.
  • How the Iron Yard team weaves newsworthy and time-sensitive content into a schedule that has already been planned out.
  • Why agility is such an important part of a marketing strategy.
  • Why it’s important for The Iron Yard to share student stories and how stories help others envision themselves in those students’ shoes.
  • Tips on finding the stories that you want to include on your website or in your advertising materials.
  • The process that Lelia uses when it comes to storytelling and why sometimes a framework or formula does not work.
  • Lelia’s best advice for someone who wants to start incorporating customer storytelling into their marketing strategy.

Links:

Lelia King

The Iron Yard

Yes We Code

Slack

Feedly

Asana

Jobs to Be Done

CoSchedule

 

 

May 2, 2017

Have you ever said, “make it pop,” to your graphic designer? While you know what you mean, it’s likely that your graphic designer does not have the same mental image you do. Today’s episode is going to be about collaborating with your designer to make an amazing image that pops the way you want it to. It’s all about communication!

Ashton Hauff is the CoSchedule graphic designer. She designs up to 15 blog posts every week, as well as managing our Instagram account, helping with branding, and a lot of other tasks. Today she’s going to talk to us about trusting your graphic designer, as well as how to best communicate so that together you can create something beautiful.

Some of the highlights of the show include:

  • How Ashton got into design and why she loves it.
  • Why digital design is such an important part of the marketing process, as well as why some types of design just add visual clutter and are ineffective.
  • How Ashton makes sure that her designs are intentional and relevant to the blog posts or projects she’s working on. She also talks about how she goes about storytelling through her designs.
  • Tips on finding a theme and settling on colors for a particular project.
  • Why communication is an integral part of the design process.
  • Some of the problems that designers can encounter when they’re working with marketing teams.
  • Why it’s so important that a marketing team trust the designer’s expertise.
  • How marketers can work with designers when there’s something they don’t like in the image.
  • Why simplicity matters for high-quality designs, as well as why simple designs can be challenging to create.
  • Why agility is important, as well as how much Ashton creates over the course of a week.
  • Examples of times when things just went wrong with Ashton’s design process, including what ended up being the problem and lessons she learned.
  • Ashton’s vision of the future of design in marketing, as well as her advice for people just getting started in design.


Links:

Ashton’s archive on CoSchedule

Latent Semantic Indexing blog post

CoSchedule.com

Lynda.com

Canva.com

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