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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: November, 2017
Nov 28, 2017

How can you scale a business with marketing? To answer that question, we’re going to be talking to Brandon Andersen, the chief strategist at Ceralytics. He’s going to share with us why failure helps you improve, how to overcome your marketing challenges, and how to position your business differently than your competition does. Brandon has focused on some key marketing tactics that have really paid off, and today you’re going to learn how to implement some of them to begin reaching a much larger audience.

Some of the highlights of the show include:

  • Some information about Ceralytics and what Brandon does there as the chief strategist, as well as what Brandon did before Ceralytics.
  • Some of the marketing challenges that Brandon faced as he moved Ceralytics from a startup to a successful company, as well as how they got past those challenges.
  • The concept of a blue ocean: what it is and why it’s important.
  • Successful things that Brandon did right away to build an audience in the early days of the company.
  • How focusing on influencer is a great marketing tactic.
  • A step-by-step way to build relationships with influencers.
  • Tips on getting into guesting.
  • Brandon’s best tips on marketing strategy and how to build one as a new marketer.

Links:

Brandon Andersen

Ceralytics

How CoSchedule got started

Content Marketing Institute research

The 10x Marketing Formula

Nov 21, 2017

What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it!

Some of the highlights of the show include:

  • How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types.
  • Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity.
  • Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use.
  • Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs.
  • Roger’s best tips on building trust with your audience.
  • How to turn your fans into buyers and how to create effective calls to action.
  • Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques.

Links:

Brainfluence

Neuromarketing blog

Roger on Entrepreneur

Roger on Forbes

Robert Cialdini’s Pre-Suasion

The Persuasion Slide

Perennial Seller

Nov 14, 2017

Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become a leader in your niche but you haven’t done anything to make that a reality.

Today we’re going to talk to the marketing genius Mark Schaefer. Mark is the author of several books, including The Content Code, KNOWN, and The Tao of Twitter. He also speaks at tons of marketing conferences and has podcast called Marketing Companion. Mark is going to give us tips on becoming known. He’s done it extremely well and has mentored others in doing the exact same thing. If you’re ready to overcome  your fear of failure to become known, you won’t want to miss today’s show.

Some of the highlights of today’s episode include:

  • Information about Mark and his books, particularly his newest one, KNOWN.
  • Mark’s story about leaving corporate work behind and becoming an entrepreneur.
  • Mark’s thoughts on the power of personal branding and the importance of being known.
  • How people can build their personal brand even when they are working for someone else.
  • Mark’s framework for helping people find their places and their spaces. He talks about four steps you can take.
  • How Mark’s book lays out a path for people to follow and begin to see instant results.


Links:

Mark Schaefer

KNOWN

Marketing Companion Podcast

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Nov 7, 2017

Podcasting: Many see it as an amazing opportunity but don’t really understand the nuts and bolts of how to begin, how it compares to other marketing channels, and how to evaluate your ROI. Today we’re going to change all that by having a great discussion with Sarah Rhea Werner, the host of the Write Now podcast. As a columnist for Forbes on the topic of podcasting, she’s definitely an authority on the topic. If you’ve ever considered podcasting, you won’t want to miss today’s episode!

Some of the highlights of the show include:

  • How and why Sarah got into podcasting.
  • The types of opportunities Sarah has had since starting podcasting that blogging wasn’t bringing her.
  • Audience-building advice for marketing teams and companies.
  • Why it’s so important to create your podcast based on what your listeners like.
  • Tips on striking a balance between providing value and marketing yourself through your podcast.
  • Why it’s important to make sure any selling that you do on your podcast is delightful, interesting, and fun.
  • How a podcast is both similar to and different from different marketing avenues.
  • Some of the tactical challenges and practices of podcasting.
  • Sarah’s best final advice for a brand who is toying with the idea of a podcast.

Links:

Write Now Podcast

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