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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: June, 2018
Jun 26, 2018

Do you open your Inbox only to see several emails asking for the same thing? To link to someone else’s content? Instantly, you move them to the Trash folder. Email outreach can actually work and complement your inbound marketing efforts. But your emails need to not be anything like the random ones that you throw away.

Today, we’re talking to Ian Cleary of RazorSocial and OutreachPlus. He is an amazing inbound marketer, who has discovered that complementing inbound tactics with outbound email outreach can help you build relationships, increase brand authority, and boost your backlink profile. To do it well, you need to think about personalized connections, providing value to them, and starting small. Everything you will learn about email outreach from Ian is pure gold. It works, and it can help you reach your goals. 

Some of the highlights of the show include: 

  • Definition of Email Outreach: An email outreach tool helps you reach out to subscribers, a new audience, a smaller audience, or a group of influencers
  • Send highly personalized emails to promote content or generate leads
  • Benefits of email outreach include building your brand, driving relevant traffic to your site, promoting your content, and growing your authority
  • Cold email outreach works by with highly personalized, relevant, and very targeted emails
  • Provide something of value; deliver brief, quality content
  • Conduct research to make sure you are reaching out to the right target audience
  • Don’t think about selling, but about starting a conversation
  • Ways to find influencers and build relationships, develop relevancy
  • Following Up: Send two emails and then stop; don’t be annoying or damage relationships
  • Outreach Criteria: Look for opportunities to engage and interact with Websites with a higher authority to get valuable links
  • Tactics that work to complement outreach efforts include getting onto social media, sharing content, and looking for opportunities to interact; when reaching out, reference a conversation, interaction, or piece of content
  • Highest converting outreach for Ian is guest posting; invite people to be a part of the blogs you’re writing
  • When getting started with email outreach - start small, build the skill, and get better at it over time to be successful

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Jun 19, 2018

Exclusive interviews continue from Garrett Moon’s book, 10X-Marketing Formula, which features top marketing professionals who uncover uncommon marketing mindsets, methods, and growth strategies.

In this episode, we’re talking to John T. Meyer, CEO and co-founder of Lemonly, which is a visual marketing firm. John started Lemonly as a way to educate people about how digital media is a way to reach customers, and eventually the business ended up specializing in infographics. Lemonly helped build and pioneer the infographics industry, and it has evolved into visual storytelling - the secret sauce. 

Some of the highlights of the show include: 

  • Humans are visual creatures bombarded by messages; infographics make the world less noisy and confusing
  • Infographics transitioned from visualizing data to a storytelling formula, where there is a beginning, middle, and end
  • Core types of stories offer familiarity and ability to predict what will happen
  • Lemonly starts with content by creating an outline that features the goal, 3 main points, and summary/call to action
  • Web of Content: Where will content live to connect and hook pieces on mediums
  • Issues related to driving traffic through visuals on various social media mediums
  • Visuals grab people’s attention, but you need a good story for ROI
  • Other options available, but Lemonly offers person-to-person relationships
  • Examples of 10X ROI results from visual content
  • Infographics fail and don’t live up to full potential when delivery is blurry, squished; don’t do all that work, and then stumble at the end

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Jun 12, 2018

How are your conversion rates? Are you getting qualified leads? To drive value for your company, you need to convert audience members to customers. If you think you need help, you do. 

Today, we’re talking to Lance Jones, director of marketing at ReCharge, which helps its customers sell subscriptions on their Shopify stores. Lance shares powerful tactics to help you increase conversion rates. 

Some of the highlights of the show include: 

  • ReCharge’s biggest marketing challenges; from distractions to lack of patience
  • Combining conversion rate optimization and audience language to communicate effectively
  • Connecting with customers by using their words and phrases in your copywriting
  • Formulas and techniques for successful conversion copywriting, including problem/agitation/solution (PAS)
  • Building partnerships and relationships with niche businesses; knowing your target customer and their pain points to offer solutions
  • Providing value back to partners by understanding their business and offering services/tools to solve problems
  • Building trust by educating and teaching customers how to do something
  • Focusing on a new niche; it’s difficult to commit to going narrow

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Jun 5, 2018

Do you have a product or service that people want? Nothing else matters. Every major company started with a very specific customer, and every business has competition. The easiest way to win is to pick a more specific customer to serve. So, pick a target customer, and be very strict about it.

Garrett Moon, CoSchedule CEO, recently wrote the book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. Fortunately, Garrett recorded the interviews he conducted for the book. In today’s episode, Garrett’s 10x interview is with Noah Kagan of Sumo, AppSumo, and Briefcase. Noah continuously pushes the edges of marketing and growth. 

Some of the highlights of the show include: 

  • Focusing on eCommerce has positively transformed Noah’s companies
  • Growth Hacking and Marketing: How to find channels that have not been fully utilized or abused
  • What has helped grow your business? Do what works; go back to the basics
  • Favorite Growth Strategies: Determine what new marketing channels will work; and platform marketing
  • Proactive Dashboard: Has to be controllable; you can’t be dependent on anything
  • As a marketer, what is one thing you can stop doing today? What are you wasting your time on?
  • Noah’s companies perform testing and validation on how they can get more traffic and on-site optimization
  • Use content to grow your business; what’s unique about what you’re writing
  • Social vs. search content; one is short-term, and the other is long-term options
  • Process of understanding your target audience: Which customers have the highest lifetime value? Which have been the easiest for the sales team to talk to?
  • Noah’s companies have made two major shifts when focusing on customers: Qualified sign-ups and content related to eCommerce
  • Revisit pricing and customers; contact customers via the phone for feedback
  • Segment your audience to understand them; but don’t do it too early
  • Find a product you love, and let specific people in the world know about it; help people 1 by 1

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