Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Actionable Marketing Podcast



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Now displaying: January, 2018
Jan 30, 2018

You know that content marketing has the potential to grow your company. What if you’re not getting results, though? If you don’t have something unique to say or value to offer, it’s tough to get traction in a competitive environment. How can you create unique ideas and overcome mediocre results?

Today we’re going to be talking to Jon Henshaw, an accomplished product builder and content marketer. Jon co-founded Raven Tools and is now with CBS Interactive. We’re going to talk about how to fix broken content marketing. You won’t want to miss today’s show!

Some of the highlights of this episode include:

  • What Jon’s been up to over the past decade, from building up Raven Tools from nothing to entering the world of content marketing.
  • Some of the “wins” that Jon has experienced over the years, as well as a “loss.”
  • Jon’s process for staying ahead of the curve when it comes to content marketing.
  • Tips on tackling the types of big, unique projects that will pan out, as well as Jon’s thoughts on the risks involved.
  • How Jon promotes his biggest projects for maximum benefit.
  • Where SEO fits into the promotion strategy.
  • Jon’s favorite part of content marketing.


Jon on LinkedIn

Raven Tools

CBS Interactive

GA Config

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Quotes by Jon:

“One of the great things about content marketing is that it kind of levels the playing field among other companies.... You don’t have to have the tens of thousands of dollars or more in paid advertising budget. You just have to have good ideas.”

“The internet is a big place and yes, most things have already been done... You have to be even more creative.”

“The part that I geek out the most on is actually putting that content together and writing the code behind that content so that it can perform really well.”

Jan 23, 2018

On the Actionable Marketing Podcast, we are kicking off a new series called 10x Marketing Interviews. CoSchedule’s own CEO, Garrett Moon, has written a book called The 10x Marketing Formula. While writing the book, he interviewed some of the sharpest minds in marketing. We’re going to be listening to some of his interviews.

Today’s interview is with Ash Maurya, a successful entrepreneur and author of The Lean Startup Movement, That’s Running Lean, and Scaling Lean. He understands how Lean works and is going to talk to us about how we, as marketers, can apply the principles and tools to our work. You aren’t going to want to miss this series or the interview with Ash!

Some of the highlights of the show include:

  • The Lean Canvas: What it is, how it works, who would use it, and why it’s beneficial.
  • The steps that go into creating and developing a Lean Canvas: Finding solutions, taking risks, and setting priorities.
  • What a minimum viable product (MVP) is and is not, as well as how it provides value for both business-owners and customers.
  • How to determine what’s next after the MVP process has been completed.
  • How marketers can use the Lean Canvas to improve what they’re doing and to prevent them from going too far down the wrong path.
  • The Lean Sprint mindset and how it can be used.
  • Ways to take a big idea and turn it into a small MVP.
  • Ash’s best tips for people who want to try Lean Canvas for the first time.

Links and Resources:

The 10x Marketing Formula

The Lean Startup Movement

That’s Running Lean

Scaling Lean

The Lean Canvas

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Jan 16, 2018

Have you heard the term, “growth-hacking”? It can be a bit of a buzzword. Today we’re going to learn about a real-life growth-hacking example. You don’t have to have a special sales and marketing gene... it just takes the willingness to learn. Today’s guest is John Rampton. He’s a serial entrepreneur, the founder of several companies, and a contributor to sites like Huffington Post and Entrepreneur. Today’s episode is a case study in perseverance, so you won’t want to miss it!

Some of the highlights of the show include:

  • What John is up to as an entrepreneur and how his products help businesses, as well as how he got into the entrepreneurial world.
  • The first steps John took to get involved in an online business, including a hack he figured out that wasn’t illegal... at the time.
  • The framework John thinks about when it comes to risk-taking.
  • Why hyperfocusing on specific niches and problems is one way to succeed.
  • John’s thoughts on learning: how he finds time to squeeze learning into his busy days and making time for what’s most important.
  • How something as simple as a calendar can function as a powerful tool, as well as information about
  • How an excellent marketing strategy can even sell a crappy product that provides no value.
  • John’s most sage wisdom and best advice for marketers just getting started.


John on Twitter


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Jan 9, 2018

Did you know that you can scale and grow a business from zero to thousands of customers by using content marketing? You can see a massive ROI and even bu9ld an entire marketing team through blogging, video content, email lists and social media. Today we’re going to be talking to Tim Topham from about this very topic. Tim has created a global community and has built his company around content marketing. You won’t want to miss today’s episode, so sit back, relax, and get ready to glean lots of great info from our discussion.

Some of the highlights of the show include:

  • How Tim’s background in music led him to founding his company,
  • How Tim made the leap into pursuing his dream full-time.
  • What Tim’s marketing looked like prior to his launch, including how he built his email list.
  • Why having a specific niche has helped Tim to be so successful with his marketing strategy and with his company as a whole.
  • The different types of content Tim uses, as well as tips for not getting overwhelmed as you build your brand from the ground up.
  • How Tim makes decisions and plans his content ahead of time.
  • Tim’s best advice on taking a passion and creating a full-time opportunity out of it.

Links and Resources:

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Jan 2, 2018

Are you sick of emergencies, of last-minute deadlines, and the stress of messy workflows? If so, agile project management might be just the strategy you need to use. Chances are great that you’ve heard of it before, but do you know how to use agile methodologies in your marketing? Today we’re going to talk about just that with Andrea Fryrear, the president and lead trainer at Agile Sherpas. She’s going to talk to us about what agile marketing is and how you can use it to prioritize your projects. Sit back, relax, and get ready to learn some high-value information that will help your business succeed.

Some of the highlights of the show include:

  • Information about Agile Sherpas and what they do.
  • What agile marketing is, what it focuses on, and what the most popular methodology is.
  • The difference between Waterfall and agile marketing.
  • How agile marketers prioritize their projects.
  • The concept of boundaries and why multitasking doesn’t work. Andrea also talks about the importance of saying no.
  • How agile marketers can focus on the projects that make the most impact.
  • How to build obstacles and roadblocks into your workflow.
  • Tips on using Scrum, Kanban, and Scrumban for agile marketing.
  • What you can do first if you are a marketer who would like to start using agile project management as part of your marketing strategy.

Links and Resources:

Agile Sherpas