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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: June, 2017
Jun 27, 2017

There are some companies that have extremely high standards for the industry that they’re in. When it comes to content teams, one of the best is Intercom. Today we’re going to be talking to Geoffrey Keating, an editor for the Intercom content team. He’s going to let us in on his secrets when it comes to the jobs-to-be-done theory, how to create unique content, and how keep yourself on schedule by planning and prioritizing. 

Some of the highlights of the show include: 

  • Information about Intercom and what Geoffrey does there.
  • Thoughts on crafting a message that reaches the readers where they are.
  • The types of content and marketing collateral produced by Geoffrey’s team.
  • How a small team gets all of the work completed that needs to be done.
  • Why Geoffrey shies away from calling himself a content marketer.
  • What Jobs-to-be-Done is and how it can help people create better content and better reach and engage with their target audience.
  • The four main “buckets” that the Intercom team draws its ideas from when developing unique content.
  • Geoffrey’s best advice for marketers who are not happy with the status quo. 

Links: 

Geoffrey on LinkedIn

Intercom

Jobs-to-be-done method

BaseCamp

CoSchedule

Groove HQ

Priceonomics

Jun 20, 2017

Data-driven marketing is a magnet for traffic, backlinks, and word of mouth. To produce it, you need to do some research and present it in an appealing way. In return, you’ll be able to boost the traffic to your site. Today we are talking to Susan Moeller, the business development manager at BuzzSumo. She’s going to tell us about how she finds, analyzes, and translates data for her readers. 

Some of the highlights of the show include: 

  • A bit about BuzzSumo and what Susan does there, as well as her marketing background and what brought her to BuzzSumo.
  • How Susan defines data-driven content and how she uses it in her position at BuzzSumo.
  • Why it’s important for your content’s authority to research and have sources for things you know to be true.
  • Why using data in your content can boost backlinks and shares.
  • How Susan determines which questions to ask to find the data that her readers are looking for.
  • Susan’s processes for gathering, analyzing, and translating the data that she finds.
  • Susan’s best tips for starting to create data-driven content for someone who hasn’t done it before.

 Links: 

BuzzSumo

BuzzSumo Expert Webinar Series

Anders Pink

BloomBerry

CoSchedule

Jun 13, 2017

As a marketer, you have a day job. Did you know that taking on freelancing clients or having a side hustle can invigorate you and help you bring more to the table when it comes to your main job? Today we are going to talk about fanning those creative fires through a side job. CoSchedule’s blog manager, Ben Sailer, will be conducting the interview with Laura Posterick, the senior copywriter at Catchfire and the brains behind her own freelance business, Copy That MPLS. The conversation will be about lists, how to handle a freelancing business on the side of your day job, and how to glean inspiration from your personal life. 

Some of the highlights of the show include: 

  • What Laura does at both Catchfire and Copy That MPLS.
  • How Laura keeps all of her projects organized without losing her mind.
  • Tips on keeping your personal life separate from your professional life and not letting one encroach upon the other.
  • How Laura handles her workflow with each company and meets her deadlines.
  • Advice for people on how to say “no” to projects and clients you might not have the time or experience to take on.
  • How Laura’s side projects and hobbies have helped her in her main copywriting job.
  • How someone might convince a hesitant boss that taking on side projects won’t negatively affect their performance at their day job.
  • The first thing someone should do if they are wanting to jump into the world of freelancing in addition to keeping their main job.

Links: 

Catchfire

Copy That MPLS

Asana

CoSchedule

Jun 6, 2017

Do you have too much on your plate? Are you spread too thin? Are you constantly putting out fires? All of these are symptoms of a bigger problem, and oftentimes, that problem is a lack of prioritizing and planning ahead. If you see yourself in any of this, you will not want to miss today’s episode.

We are talking to Jana Barrett, the senior content marketing manager at GetFeedback. In her position, she needs to balance prioritizing with getting all of her projects done. Today we’re going to talk about setting priorities for your projects, coming up with great ideas, and getting it all organized so you don’t fall behind.

Some of the highlights of the show include: 

  • Information about GetFeedback and what Jana does there as the head of content marketing.
  • How Jana finds a balance between strategic work and executing projects, particularly on the importance of seeing the forest for the trees and not getting caught up in minutiae.
  • Jana’s system for time management: How she uses calendars and spreadsheets.
  • Why it’s important for a marketing team to get feedback from a sales team and how this strategy helps the marketing team get closer to the customer.
  • Where Jana’s first marketing ideas came from during her earliest projects.
  • What the typical workflow looks like at GetFeedback, how they do their scheduling, and how far out they plan their content.
  • Jana’s best advice for someone trying to get more organized and set better work priorities.

Links: 

GetFeedback

CoSchedule

 

 

 

 

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