Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2018
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: April, 2017
Apr 25, 2017

Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations?

Today, we are talking to Agnieszka Jaśkiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms.

Some of the highlights of the show include:

  • Information about LiveChat and what Agnieszka does there.
  • Agnieszka’s favorite story about providing excellent customer service via social media.
  • A good process for providing great customer support, including how to know when to switch to private messages and how to keep track of the questions and concerns that come in.
  • Tips on how to decide which platforms to use as a business.
  • Agnieszka’s best tricks for responding quickly to customer concerns via social media.
  • How to diffuse the situation when a customer is angry and attacking on your social media page.
  • Why it’s important for every business to have some type of social media presence.

Links:

Agnieszka Jaskiewicz on LinkedIn

LiveChat

CoSchedule

 

Quotes by Agnieszka:

 

“I would use the customer service mantra, be where your customers are.”

 

“People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.”

 

“If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.”

Apr 18, 2017

It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.

SEO

How to optimize your content to rank well in search engines

  • Help your audience find your content online

Steven Jensky – SEO Mastermind

Having great content doesn’t mean you’ll rank high or that people will even find you

Think of the customer journey and the keywords they’ll be using

Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.

Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.

 

Some of the highlights from this show include:

  • The ways CanIRank.com uses algorithms to find the best keywords for you and your brand that will really optimize your search engine ranking
  • Understanding search intent and how you can match your content with your desired audience and shopper
  • How to choose the best keywords that will work realistically to help your content rank high and outrank the competition
  • All the things that go into your content ranking, including page strength and page external relevancy
  • How to build page external relevancy by building relationships with companies and clients you like to reference in your content
  • Step-by-step breakdown of Steven’s writing process to help you plan, create, optimize, and promote your online content
  • Finding a way to automate the tedious stuff so you can spend your time creating content and connecting with clients

Links

Can I Rank

CoSchedule

Air Story

Grammerly

Hemingway

Apr 11, 2017

You might have the best product or service around, but if you don’t humanize your brand, you might not be as successful as you’d like to be. With all of the focus on digital content, making your brand something that people will know, like, and trust can be a challenge.

Today we’re talking to Abby Boggs-Johnson, the director of content for Discovery Benefits, a third-party administrator for consumer-driven house care accounts and COBRA. She’s going to be talking to us about how she has been able to position Discovery Benefits as a thought-leader and major player in its niche and how she has helped to humanize the brand.

Some of the highlights of the show include:

  • Some of the core values of Discovery Benefits, as well as how those core values and processes impact the types of marketing projects that Abby will take on.
  • Some projects that Abby and Discovery Benefits are involved in.
  • Tips on planning ahead with an annual content calendar, as well as how Abby breaks down the overarching plan into months, weeks, and individual content pieces.
  • How the small Discovery Benefits marketing team collaborates and what a content planning meeting looks like.
  • How the workflow goes for a typical project.
  • How the marketing team collaborates with the sales team and how CoSchedule helps with that.
  • Abby’s best advice for marketers who are in a “dry” industry and want to humanize their brands and boost their marketing efforts.

Links:

Abby on LinkedIn

Discovery Benefits

CoSchedule

 

 

 

Apr 4, 2017

You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show.

We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today.

Some of the highlights of today’s show include:

  • Information about Honigman Media and what Brian does there.
  • How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking.
  • How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises.
  • What to do if you get off-track when it comes to meeting deadlines or other client obligations.
  • How saying no can help with prioritizing, as well as how Brian decides when to say no.
  • The importance of publishing content consistently on your own channels in addition to your client channels.
  • Brian’s best advice for a marketer who is looking to boost their productivity.

Links:

Brian Honigman

Honigman Media

Google Keep

CoSchedule

1