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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: November, 2016
Nov 29, 2016

Marketing fire drills: Can you learn to take care of the before they turn into bona fide emergencies? It can be stressful and overwhelming when projects crop up with little to no notice. Planning where you can and having good communication with your team can help you get through it with no negative ramifications.

Today’s guest is Kyle DeWeerdt, marketing programs manager at Apprenda. He has come up with a simple system to help his team prioritize their time to complete their work, nipping stressful emergencies in the bud. He’s going to help us learn how to resolve issues before they even start.

Some of the topics you’ll hear about today include:

  • Some information about Apprenda and the types of content that Kyle works with, as well as Kyle’s background.
  • An explanation of “marketing fire drills”: What are they, and what can you do about them?
  • An explanation of buffer time, and how it can help you handle these emergencies that come up.
  • How to break down a project to define a deadline and a publish date for content.
  • How Kyle manages the process behind the scenes with multiple teams to make sure every task is completed on time.
  • Kyle’s best tips for marketers who want to manage their projects more efficiently.

Links:

Kyle DeWeerdt on LinkedIn

Apprenda

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 22, 2016

Creating an editorial calendar can be a challenge. How can you decide how often to post to your blog without wasting time and energy or leaving your readers wanting for either more content or more quality? That’s the topic of today’s show: maintaining consistency and a high level of quality while publishing at the right intervals for maximum reader engagement.

Our guest is Tara Clapper, who manages the blog at SEMRush and also works for Express Writers. She has honed the blog publication process and has a lot of insight to share with our listeners on when to blog and how to create an effective editorial calendar.

Some of the topics that we’ll discuss today include:

  • Tara’s background with SEMRush, including how she learned to balance quality with quantity when it came to posting on the blog.
  • How far out to plan content, and how CoSchedule helps Tara’s whole team stay updated and focused on what’s coming up next.
  • Why working about one month ahead works well for Tara, and how having that “cushion of days” helps when something urgent comes up that needs to be squeezed in.
  • Why insisting on good pitches from authors saves time in the long run.
  • Tips on organizing when you have a lot of different projects happening at once.

Links:

SEMRush

Express Writers

CoSchedule

The Geek Initiative

Linchpin, by Seth Goden

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 15, 2016

Organic reach: How do you boost yours? It’s one of those things that you might find to be a mystery, but it doesn’t have to be that way. Today we’re talking to Rebekah Radice, a social media strategist and the Chief Marketing Officer of Post Planner. With her help and expertise, Post Planner managed to double their Facebook organic reach.

Rebekah has one of the top 10 social media blogs for 2015 and 2016, according to Social Media Examiner. She’s the author of the e-book, Shine Online, and she has been featured on NBC, Social Media Today, Steam Feed, Maximize Social Business, and others. She’s also a keynote speaker and is passionate about educating entrepreneurs and future business leaders.

Some of the topics that you’ll hear discussed today include:

  • Some information about Post Planner, as well as details on what Rebekah’s position as CMO entails.
  • The biggest challenge with Facebook that marketers struggle to resolve.
  • How Post Planner has achieved such great success with Facebook, and why organic growth is their main focus.
  • How having big, crazy goals and a narrow focus contributed to Post Planner’s success.
  • The importance of visual marketing and letting your personality shine through in your content.
  • Rebekah’s advice for marketers who want to improve their Facebook organic reach.

Links:

Rebekah Radice

Rebekah on Twitter

Post Planner

Shine Online

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 8, 2016

You’re already putting a lot of time and energy into creating great content, so wouldn’t it be great if it could be making money for you? It would be even better if you knew before you even posted it that it would be successful. When it comes to monetizing your blog, knowing what is going to appeal to your audience ahead of time is priceless.

Today’s guest, Gini Dietrich, founder and CEO of Arment Dietrich, and a lead blogger of Spin Sucks, is speaking to us today about content monetization. Gini is also the author of the book, Spin Sucks, as well as Marketing in the Round. If you’ve been thinking about how to bring in more money with your content, today’s episode is perfect for you!

Some of the topics that you’ll hear discussed today include:

  • How Gini’s background led her to where she is today.
  • Tips for learning about what topics would work best with your audience.
  • How Gini filtered and weighed responses when she asked questions of her target audience.
  • Advice on testing ideas before spending a lot of time or money on them.
  • How Gini promotes content for maximum conversion.
  • Tips on pricing and finding out what people will pay.

Links:

CoSchedule

Arment Dietrich

Spin Sucks (blog)

Spin Sucks (book)

Marketing in the Round

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

Nov 1, 2016

Organizing new product launches and telling customers about new features can be a daunting task. It can be difficult to know exactly how to market your products and features to your audience, and you might have trouble coming up with just the right language to attract the attention of your target audience.

Today we are speaking with the CoSchedule product marketing leader, Kathryn Nyhus. Kathryn helps organize product launches and comes up with the specific messaging necessary to speak to our varied customers. She’s a super-smart marketing nerd, which helps her fit right in with the CoSchedule team!

Some of the topics we’ll cover today include:

  • Kathryn’s background and how it has helped her in her current position at CoSchedule.
  • How Kathryn has helped CoSchedule go from chaotic to more organized with the implementation of checklists and timelines.
  • How the team comes up with speaking points for a feature.
  • Some of Kathryn’s favorite techniques and methods of marketing a new feature.
  • How segmenting helps the CoSchedule team tailor their marketing emails to the right audiences.
  • How to continue to market a feature once the initial excitement of its launch fades.
  • Kathryn’s best piece of advice for marketers who are launching a new product or feature.

Links:

CoSchedule

 

If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!

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