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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: October, 2017
Oct 31, 2017

Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, CoSchedule’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show!

Some of the highlights of this episode include:

  • What Leah does in her position of social media strategist.
  • Her definition of social media automation and why she thinks of it as a three-legged stool.
  • Thoughts about what you should and should not automate.
  • The facts on whether companies are penalized for automating social media posts.
  • Finding a balance between organic activity and what you’re automating.
  • How long it takes to start reaping the benefits of automation.
  • Three important “buckets” you should have to pull post ideas from.
  • Leah’s best advice for marketers who want to get started with social media automation.

Links:

Re-Queue

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Oct 24, 2017

How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. Today she’s going to talk to us about using keywords well when creating content.

Some of the highlights of the show include:

  • How Julia got into freelance writing, what made her start Express Writers, and what she does there.
  • An overview of the content strategy at Express Writers.
  • How Julia helps older content maintain a high ranking in the search engines.
  • Why targeting low-competition keywords works.
  • How Julia finds the keywords and what tools she uses.
  • How Julie defines good content for Express Writers.
  • Tips on weaving keywords into great content.
  • Why long-form content is important when it comes to ranking.
  • Where to focus first if you’re a content marketer just getting started with using keywords.

Links:

Express Writers

Julie McCoy

Rand Fishkin: How to Create 10x Content

SEMRush

Mangools

Julia’s Content Strategy Course

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Oct 17, 2017

Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Today we’re going to be talking about just that with Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and he has a steady stream of stuff on okdork.com. Our conversation today is going to help you set better goals and achieve more than you ever have before.

Some of the highlights of the show include:

  • How Noah handles the marketing at Sumo.com and what has the most potential.
  • How Noah ended up at Mint, where he helped grow the company from zero to over a million users.
  • Why Noah doesn’t believe in hope in the business world.
  • The process Noah used to put his plan together, come up with ideas, figure out how much traffic he had, and more.
  • Common mistakes that Noah sees other people making.
  • Why copying methods you see described on other people’s blog posts doesn’t work.
  • The greatest piece of marketing advice Noah has received.


Links:

Sumo.com

AppSumo

Noah Kagan Presents

Okdork.com

Oct 10, 2017

Search engine optimization, or SEO, gets a lot of attention. While everyone knows it’s important, not everyone knows how to do it. You can get a lot of surface-level advice on SEO, but today we’re going to dig a little deeper by talking to a true expert in the field.

Lydia Gilbertson is from Distilled in Seattle, Washington, She has a lot of knowledge and experience working with large clients where organic rankings are important to the bottom line. We’re going to talk about how to write content with SEO in mind, how to structure a sitemap, and some ideas for increasing site speed.

Some of the highlights of the show include:

  • What Lydia does at Distilled and what types of problems she helps solve.
  • Searcher intent: What it is and why it’s important for SEO.
  • Where marketers should start if they want to optimize their current content.
  • What sitemaps are and why they’re important, as well as where many sitemaps go wrong.
  • The importance of site speed for SEO and why it matters. Lydia also shares her best tips for improving site speed.
  • Lydia’s top advice for increasing your organic search rankings.

Links:

Oct 3, 2017

Creating awesome content quickly is something that many of us aspire to do. Today we’re talking to Neil Patel. Neil is a New York Times author and was recognized by President Obama as a top-100 entrepreneur under the age of 30. He’s co-founded companies including Crazy Egg, Hello Bar, and KISSmetrics.

Today we’re going to talk about being super-prolific. Sit back, relax, and get ready for a 20-minute class on content marketing!

Some of the highlights of the show include:

  • Information on what has led to Neil’s incredible success with content marketing.
  • Thoughts on why Neil is able to create great content so quickly.
  • Some of the most common mistakes Neil sees when it comes to content marketing.
  • How Neil uses surveys and research to boost his success, what kinds of questions he asks, and what he does with the results.
  • How Neil decides what kind of content to create.
  • Neil’s best tip for marketers who want to create prolific content.

Links and Resources:

Neil Patel’s blog

Crazy Egg

Hello Bar

KISSmetrics

QuickSprout

SurveyMonkey

CoSchedule

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