Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2018
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: August, 2018
Aug 14, 2018

As marketers, you’ve probably been told that you have to pay to play. But how do you make the most out of what you put in? People buy from people who they know, like, and trust. 

Today, we’re talking to Amanda Bond, owner of Ad Strategist. She tells us how to get more results from our Facebook ads, how much to spend on ads, and how to scale the use of ads. She shares her “secret sauce” comprised of a 3-step formula that goes from engagement to purchases. 

Some of the highlights of the show include: 

  • Stop guessing, get results with Facebook ads; manage ads to get a better ROI
  • As Facebook ads gain popularity and attract more advertisers, cost for them will only continue to rise; stay ahead of growth curve and remain competitive
  • The Strategy System: Put people through a customer journey - Connect, Commit, and Close
  • Connect: Amplify content, put the brand out there, and engage your audience; review Facebook Page Insights to identify how your organic content performs
  • Commit: For lead generation, Ad Strategist only targets warm custom audiences; a custom audience is one that has previously interacted with your brands
  • Close: When you set up your Facebook ad, it is the first thing you do; patch up holes of close/sales retargeting ads for them to convert to purchase decisions
  • Take 3 main objections submitted to customer service and turn them into Facebooks ads to overcome those objections and increase sales conversion rate
  • Make sure you can sell an offer before spending lots of money on Facebook ads
  • Continue to fill pipeline with new members and scale sustainably by figuring out what information an audience needs to know to make a future purchase decision
  • Targeting broad audiences can be just as cost-effective; power of Facebook ad tools and optimization
  • If brand new to Facebook ads, don’t start Facebook advertising before you understand your earnings per lead

Links: 

Aug 7, 2018

Want to provide a better experience for your prospects and customers, and make your work life a little more efficient at the same time? That’s the dream behind marketing automation. It’s about delivering the right messages to the right people in the most effective way. 

Today, we’re talking to Chris Davis, director of education at ActiveCampaign. He teaches us that marketing automation goes beyond email marketing and shares ideas on how you can improve your customer experience with automation. 

Some of the highlights of the show include: 

  • Marketing automation is the process of employing technology to execute a marketing strategy
  • Hire and train each tool that you use in marketing to solve a problem
  • Owners wear many hats; marketing automation lets them do more of what they want to do in their business, than what they have to do
  • Examples of automation include someone filling out a form and your company following up or giving away something for free to obtain email addresses
  • Biggest mindset shift to automation is looking at your platform not as a way to send out emails, but as a way to collect data
  • Sole purpose of marketing automation is to scale personalization and make people feel individualized; automation allows you to sort or segment contacts
  • Before doing anything technical, define segments in your business; who are you going to be talking to? First 2 segments: customers and non-customers
  • Simple things become complex when understanding isn’t in close proximity; most businesses struggle to understand marketing and technology
  • Email can be the channel or means in which a message travels; send a message to customers to break the barrier of technology
  • Marketing automation qualifies customers and determines who should follow-up with them; automation serves as a facilitator
  • People prefer to buy online, rather than going into a store; their guards are down, but everybody still wants to be treated like a human being and individual
  • Outsourcing marketing can be a mistake; you may need someone internal to your business that is involved in the day-to-day to unleash your marketing

Links: 

Write and send a review to receive a CoSchedule care package

1