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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: March, 2017
Mar 28, 2017

As a Type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin.


Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well.

 

Some of the highlights of the show include:

 

  • Information about Crazy Egg and what Sean does there.
  • Some of the challenges that Sean faced that caused him to learn how to delegate efficiently.
  • Why it’s important to hone your processes before beginning to delegate work to others.
  • Why delegation in itself is important.
  • How Sean honed his delegation skills, as well as how he has taught his team his processes.
  • Steps Sean takes when one of his delegated projects runs into an unexpected problem.
  • Sean’s best advice for people who want to get started with delegating to others.
  • How much delegation is too much or too little.

Links:

Crazy Egg

The E-Myth Revisited

Creativity, Inc.

CoSchedule

Mar 21, 2017

Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things.

Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche.

Some of the highlights of today’s show include:

  • Information about WooCommerce and what Nicole does there as the content manager.
  • How Nicole gathers ideas for the WooCommerce site and blog, how they decide which ideas to use, and how they keep them organized.
  • Tips for judging ideas that come in from people inside of the company, including the evaluation system WooCommerce uses.
  • How Nicole decided that a former process for evaluating content wasn’t working and how she made the necessary changes.
  • What a content brainstorming meeting looks like.
  • How WooCommerce uses personas to develop engaging content that keeps readers coming back for more.
  • Some of the results that Nicole is particularly proud of.
  • Nicole’s best tips for someone hoping to improve their content.

Links:

WooCommerce

CoSchedule

Nicole on LinkedIn

 

Mar 14, 2017

Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.

Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.

Some of the highlights of the show include:

  • Information about Grammarly and what Celeste does there as the social media manager.
  • Some of the most common grammar fails that tend to come up time and again, no matter who the person is or what the industry is.
  • The social media strategy that Celeste focuses on for Grammarly, including efficiency and tone.
  • Some of Celeste’s favorite social media mistakes that she’s seen.
  • How Celeste puts out engaging and effective social media messages.
  • Some of the top things that Celeste has done to influence social media growth for Grammarly.
  • How Celeste was able to grow Grammarly’s Instagram followers at an exponential rate.
  • The process that Celeste will be using to make the National Grammar Day celebration a success this year.
  • The core values of Grammarly and how they are implemented.
  • Celeste’s best advice for marketers who want to build their presence on social media.

Links:

Grammarly

Celeste on LinkedIn

CoSchedule

 

Quotes by Celeste:

 

“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”

 

“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”

 

“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”





Mar 7, 2017

Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!

Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.

Some of the highlights of the show include:

  • A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects.
  • What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing.
  • Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition.
  • What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent.
  • Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation.
  • An explanation of keyword strings and how they play a role in search engine optimization.
  • Ann’s best piece of advice for someone brand new to keyword research.

Links:

Ann on LinkedIn

Internet Marketing Ninjas

MyBlogU

MyBlogGuest

Google Keyword Planner

CoSchedule

The Ultimate Content Marketer’s Guide to Keyword Research



Quotes by Ann:

 

“Keyword research is evolving and it will be there for many years to come.”

 

“Brainstorm with your team and write down which terms describe your business best.”

 

“Don’t try to optimize everything. Focus on creating in-depth content.”

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