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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: December, 2017
Dec 19, 2017

Reposting your best content on social media is a best practice: the conversions and conversations are like gold. You might be wondering about the best way to go about re-sharing content. Today, we’re going to be talking to Christin Kardos, the social media and community manager at Convince and Convert, the #1 content marketing blog in the world, according to Content Marketing Institute. Today, we’re going to talk about evergreen content, how to capitalize on incredible opportunities, and thought on whether social media automation is the right tool for you to increase productivity. You won’t want to miss today’s show!

Some of the highlights of the show include:

  • Information about Convince and Convert and what Christin does there.
  • Evergreen content: What it is and how to leverage it to your advantage.
  • How you can tweak and update your content to make it rank for certain keywords.
  • Best practices when it comes to sharing previously published content.
  • What content curation is and how Christin handles it at Convince and Convert.
  • Thoughts on balancing your own content and others’ content, as well as why it’s important to focus on quality first and foremost.
  • The benefits and potential downfalls of social media automation.
  • Christen’s best advice for marketers wanting to get started with automation and reposting content.

Links and Resources:

Christin on Twitter

Convince and Convert

105 Types of Content to Fill Your Editorial Calendar

Feedly

Pocket

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Dec 12, 2017

Are you getting more out of your marketing than you’re putting into it? Nathan Ellering is the head of demand generation at CoSchedule, and he wants you to be able to say that you’re getting the results you want from your marketing, your content, and your social media. Nathan is also the author of The Ultimate Guide to Marketing Strategy, so he’s a bit of an expert on the topic! We’re going to be talking to him today about how you can generate quality leads, get the traffic and traction that you want, and make your marketing strategy a success.

Some of the highlights of the show include:

  • What Nathan does at CoSchedule as the head of demand generation.
  • The story behind the launch of the Ultimate Guide to Marketing Strategy: what it includes, why it was necessary to write it, how it’s different, and why you should check it out. Nathan also shares why he created it as a microsite as opposed to a blog.
  • The importance of following the acronym SMART when you’re setting your goals.
  • An explanation of what 10x content is and how Nathan makes it work for him.
  • How Nathan recommends tracking marketing ROI to be sure that your content is doing what it’s supposed to do.
  • How to prioritize within your marketing strategy.
  • The concept of goals-driven budgeting.
  • Nathan’s best advice for someone just starting a marketing strategy.

Links:

CoSchedule

The Ultimate Guide to Marketing Strategy

Google Analytics

Dec 5, 2017

Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with CoSchedule’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it!

Some of the highlights of the show include:

  • Information about CoSchedule and what Rachel does here as the inbound marketer.
  • How Rachel approaches her advertising strategy on Facebook.
  • How Rachel gets creative with both the visuals and the text on Facebook ads.
  • Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way.
  • Key metrics to measure when evaluating the performance of your ads as well as some tools to use.
  • How Rachel works within a budget for her Facebook ads.
  • Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related.
  • Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy.


Links:

CoSchedule

Previous episode with Rachel

Kissmetrics

Google Analytics

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