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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: February, 2018
Feb 27, 2018

Garrett Moon’s 10X-Marketing Formula features interviews with top marketing professionals to uncover uncommon marketing mindsets, methods, and growth strategies. There’s so much you can learn from them to help your business! 

Today, we’re talking to Pat Flynn, the founder of Smart Passive Income, about how to crush a $300,000 launch and keep up with publishing so much valuable content. Besides starting his own software and app businesses and Websites, Pat also helps thousands grow their online businesses by sharing his process of what goes well and what doesn’t. 

Some of the highlights of the show include: 

  • Initially, Pat did everything on his own. However, his team has grown over the past few years to support his mission. Now, most tasks are handled by his team. Pat handles the big ideas, not the busy work.
  • Pat has been able to output more content and not fall behind as a result, including through online courses, books, and speaking engagements.
  • Plan ahead when it comes to your content. Develop a top-down view using an editorial calendar to maintain efficiency and consistency. What topics do you want to cover? What are customers talking about?
  • Develop lead magnets associated with topics or themes. What potential incentive can you offer to customers? Incentives could include an affiliate product or offer for an online course or Webinar. Thinking ahead of time gives you opportunities to be more strategic with your content.
  • An editorial calendar makes sure all team members are onboard with the same goals and tasks. It’s about content and what teams are doing related to it. Then, they know what’s coming and what they can look forward to.
  • Pat’s team meets every two weeks to review goals and accomplishments of the past two weeks, as well as items they want to achieve in the next two weeks. It ensures that they are working on what they need to truly be working on.
  • If everything goes as planned, that’s a bonus. Fire drills are things that happen and blow everything up. So, you need to have flexibility built into your editorial calendar for unexpected issues and to put out fires.
  • As a manager, Pat is comforted to know what needs to be done and that his team members are handling tasks. It is motivational, too, because he knows his team is holding up their responsibilities, which makes him more likely to do what he is responsible for completing. It’s a cohesive unit that supports each other.
  • An editorial calendar equals freedom, flexibility, and breathing room for you. It takes the weight off your shoulders because goals and structure are developed and in place. A little time upfront means less time spent later on.
  • When implementing an editorial calendar, there are some best practices to follow. It takes iteration, experimentation, and communication. CoSchedule makes it simple.

Links: 

Quotes by Pat: 

“I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” 

“Have your own content, support your own content.” 

“Podcast was on everyone’s mind because we planned ahead, we utilized the editorial calendar, and we hit a home run.” 

“Stop, start, and continue has become an important thing for us.” 

 

Feb 20, 2018

How much should you give away for free? Should you solve every problem for your audience, even when they do not buy your product or service? Determining how much content to give out for free can be challenging. Whether it is free or fee-based, make sure your content is valuable and helpful to users. 

Today, we’re talking to Matt Snodgrass, Director of Marketing at MarketingProfs - which is all about learning. Whether it is for blogs, podcasts, or seminars, learn how to attract amazingly talented subject matter experts (SMEs) that contribute content to your business. Discover how to plan themes and content months in advance. Join us for a pack of actionable takeaways! 

Some of the highlights of the show include: 

  • When it comes to marketing, you may play many roles and do a little bit of everything.
  • MarketingProfs focus on various types of content because people respond differently to types of content, depending on whether they prefer to read, watch, or listen to content.
  • Developing a process for prioritizing content to educate others and identifying SMEs/potential influencers and topics you need to focus on to guide your business.
  • Make different types of content available on-demand. Let the users learn on their schedule.
  • Compile a backlog of content, so you can tailor and customize it to some degree. For example, you can have one month focus on one topic, and then the next month, focus on a different topic.
  • MarketingProfs’ product is content. Courses, Webinars, seminars - everything the company does revolves around content.
  • It can be difficult to determine how much content to give away for free. MarketingProfs’ Website contains mostly free content. But for a fee, users can subscribe to additional in-depth content.
  • Avoid junk by making sure the content you offer has value. Convey the principles of good marketing.
  • Learn how to become an authority for your niche by not being afraid. Let go of worrying that people do not care about what you have to say.

Links: 

 

Quotes by Matt: 

“Our goal here is to help people learn and, in the end, to create smarter marketers.” 

“We know that for each person, there’s going to be a different way of learning that works best for them.” 

“We believe in our heart of hearts that learning is transformative. We know learning can change lives. Honestly, learning has the power to change the world.” 

“Learning really can change you as a marketer, can change your role in your company, can change you as a person.”

 

 

Feb 13, 2018

“Going Viral” became a marketing buzz phrase in the 1990s and describes a piece of marketing content that generates a mythical resonance with an audience and spreads uncontrollably. For example, Hotmail had the idea to add “P.S. I Love You” at the end of every email users sent. The result: Big success and signing up 12 million users in just 18 months. But how do you keep such momentum going? What business results and revenue growth does this kind of phenomenon drive?

In this episode, Brittany Thompson, social marketing and media manager at Virtual Resort Manager (VRM), talks about going viral for clients and how that shapes VRM’s marketing approach. Brittany knows how it feels - shocking, unbelievable, amazing, and exhilarating - to go from a few thousand to millions of fans and followers just overnight!

Topics Discussed in this Episode:

  • Keep current on what’s happening and conduct research to determine what ideas are good for your industry
  • Build a team by recognizing strengths and weaknesses
  • Improve exposure and engagement with clients by auto scheduling posts
  • Increase your company’s bandwidth
  • Market your company and your clients at the same time
  • Going viral is attainable when you know your audience’s wants and needs
  • Keep the momentum going when successful by filtering content to meet clients’ needs
  • Share your secrets, and learn from others
  • Determine what makes the cut by filtering content by looking at analytics
  • Emotionally resonate with your audience by knowing your brand better than anyone else

Resources:

 

Feb 6, 2018

Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true: Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it!

Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and today he’s going to share his best tips on finding keywords, promoting your content, and standing out from your competition.

Some of the highlights of the show include:

  • Information about Ahrefs and what Tim does there.
  • The most successful content produced by Ahrefs: the types of articles and pieces, as well as how they promote and analyze them.
  • Tips on ranking for not only your core keyword, but also relevant keywords.
  • The process Tim uses for coming up with content ideas.
  • What it takes to outperform your competition.
  • Why it’s important for an SEO marketer to do research that no other blog has written about or compiled.
  • Tim’s thoughts on length and why it might not be important in the way that you are thinking. Tim also talks about long “ultimate guides” and gives his advice on making them more user-friendly.
  • How to use backlinks to promote a piece to help it rank.


Links:

Tim Soulo

Ahrefs

How to Do Keyword Research for SEO

How to Submit Your Website to Search Engines

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