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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Now displaying: February, 2017
Feb 28, 2017

Some people learn best from reading, but others prefer to watch or listen to content. Although you probably put a lot of time into your blog, website, and other written marketing products, multimedia content is becoming increasingly more popular. Knowing where to begin and how to make the process more efficient just might be the key to your success as a marketer.

Today, we’re talking to Ander Frischer, the marketing educator at Instapage. He’s going to share his insights on how he handles the process of creating multimedia content, plus a whole lot more. You won’t want to miss today’s episode!

Some of the highlights of the show include:

  • Information about Instapage, including their impressive conversion rate.
  • A few tips on landing page advertising personalization and why A/B testing is so important.
  • Why it’s so important to include multimedia content in any marketing strategy.
  • How Ander got into multimedia content as part of his marketing strategy for Instapage and what he was hoping to achieve.
  • How personalization has helped boost project results at Instapage.
  • Some insights on the process for launching a webinar.
  • Ander’s process for organizing a podcast.
  • Tips for getting quality engagement from your listeners or readers.
  • Ander’s best advice for someone who wants to get started with adding multimedia content to their marketing strategy.

Links:

Ander Frischer

Instapage

Coschedule

 

Quotes by Ander:

 

“I like to hold back from giving one-size-fits-all optimization tips because every business is different.”

 

“A podcast is a great opportunity to cultivate relationships.”

 

“The most rewarding thing about what I do is hearing from people.”

Feb 21, 2017

Do you ever wish you had another set of hands to help you create content? More marketers are hoping to create not only more content, but more valuable content. Training and hiring freelancers can help you make that happen.

Today’s guest, Kaleigh Moore, is a successful freelance writer who works with marketers to make their clients more successful. She’s written for Entrepreneur, Inc.com, and other well-known publications. Today Kaleigh will talk to our listeners about why you might need a freelancer, some best practices in using a freelancer to help with content creation, and how to best grow your relationship with your freelancer.

Some of the highlights of the show include:

  • How Kaleigh helps marketers as a freelance writer, as well as why freelancers can be useful when creating the most effective types of content.
  • Some specific situations that would make a freelancer the best choice for completing the work, as well as reasons why a freelancer would be more beneficial than using someone in-house.
  • How marketing teams can help freelancers create marketable, valuable content. Kaylee talks about what freelancers need from marketers so the content is created more effectively.
  • What you might want to look for in a freelancer so your needs are met.
  • An ideal workflow that works well for freelancers.
  • Kaleigh’s thought on outlining and how having one can make the process much more efficient.
  • Some frameworks that are great for collaborating on content.
  • Advice on where to start and what to look for when hiring a freelancer.
  • Good ways for freelancers to put their names out so marketers can find them.

Links:

CoSchedule

Campaign Monitor

Kaleigh on LinkedIn

KaleighMoore.com

Google Docs

Trello

Slack

Basecamp

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.


Or subscribe to receive new podcasts via email.

Feb 14, 2017

When it comes to marketing, all of us want to work smarter and faster. In order to do that, marketers need to have not only the know-how, but also excellent project management and organization skills. Today we’re talking to the guy who literally wrote the book on agile marketing, Jeff Julian. Jeff is the co-founder of Enterprise Marketer, the author of Agile Marketing: Building Endurance for Your Content Marketing Team, and an event speaker. Today he’ll tell us all about how to boost your efficiency and become more agile as a marketer.

Some of the topics we’ll talk about today include:

  • What Enterprise Marketer is and what Jeff does there.
  • The definition of Agile Marketing and how Jeff has used it in his career. He also explains how the team works and defines some of the jargon that goes along with Agile Marketing.
  • The importance of scheduling and consistency.
  • Ways to estimate how long a project will take.
  • Tips on breaking down a project and assigning it to team members.
  • Why being specialized in more than one thing is vital to the success of the Agile Marketing team.
  • Jeff’s thoughts on taking baby steps when it comes to marketing. Where can you start so you’re headed toward achieving your goals?
  • Tips on hitting a deadline, delegating work, incentivizing your team members, and ending a project.

Links:

Jeff Julian

Jeff on Twitter

Agile Marketing

Lucy on the chocolate line

Kanban

Scrum

CoSchedule


If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

 

Or subscribe to receive new podcasts via email.

Feb 7, 2017

You are probably including a call to action on each piece of content, but are you optimizing them as part of your marketing strategy? Even more importantly, are your calls to action placing your prospects well into what today’s guest calls the “marketing funnel”?

Alex Brazeau, the public relations manager at Corel, is going to share his story of how he and his team members optimize content, create great calls to action, and use a marketing funnel to draw in prospects into conversions.

Some of the topics you’ll hear about on today’s show include:

  • What Corel does and all about Alex’s role there.
  • How Alex keeps everything organized.
  • The marketing funnel framework, from focusing on potential customer problems through comparing, acting, converting, and retaining the customer.
  • The biggest problems Alex faced when mapping out his funnel, as well as how he resolved the issues.
  • An example of what a marketing campaign might look like when using the marketing funnel.
  • The results that Alex has achieved with his marketing funnel.
  • Alex’s best advice for a marketer looking to implement a similar framework.

Links:

CoSchedule

Corel

VideoStudio

Micro Moments

The Power of Habit by Charles Duhigg

Special Offer on the Corel Photo Video Bundle

 

If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play.

 

Or subscribe to receive new podcasts via email.

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