What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!
Some of the highlights of the show include:
Links:
State of Marketing Strategy Report (free download)
Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started.
Today we’re going to be talking to Maryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy.
Some of the highlights of the show include:
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Using Humor in Branded Content
Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business?
Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky. Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable.
Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation.
Highlights from this episode include:
Links
A Startup’s Journey to $100,000 in Monthly Revenue Blog
Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?
Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about outreach-based SEO. If you’ve been wanting to get your site at the top of the Google results page (and who hasn’t?), you won’t want to miss today’s show.
Some of the highlights include:
Links:
Quotes by Joshua:
“The first place to start is to have something worthwhile, something that people will actually link to.”
“My number one piece of advice would be just to be as genuine as you possibly can.”
“Even if you're creating great content, even if you’ve got everything else right, most people won’t rank for the terms that they want to rank for without getting at least some links.”