Info

Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
RSS Feed Subscribe in Apple Podcasts
Actionable Marketing Podcast
2018
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October


All Episodes
Archives
Now displaying: September, 2017
Sep 26, 2017

What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!

Some of the highlights of the show include:

  • What Jordan does at CoSchedule as the content marketing strategist.
  • Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next.
  • Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan.
  • Why documentation of a marketing strategy is vital to success.
  • What Jordan found out about goal-setting when it comes to marketing, including the “trifecta” of documentation, goal-setting, and success.
  • How often the most elite marketers conduct research.
  • Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong.

Links:

State of Marketing Strategy Report (free download)

Joe Polizzi on documenting your marketing strategy

The Power of Habit

CoSchedule

Sep 19, 2017

Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started.

Today we’re going to be talking to Maryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy.

Some of the highlights of the show include:

  • A bit about Wistia and what Maryl does there.
  • The types of stories and situations that lend themselves well to video content.
  • How Wistia plans and executes their videos, including how they handle off-the-cuff material.
  • Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach.
  • Maryl’s best tips on creating video content that will resonate with its intended viewers.
  • Which comes first, the video or the post, depending on the circumstances.
  • Why you might not like the sound of your own voice in a video.
  • Hints and tips for someone who is just dipping their toes in the world of video marketing.


Links:

Wistia

Using Humor in Branded Content

Say What? Why Your Voice Sounds So Weird in Videos

CoSchedule

Sep 12, 2017

Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business?

Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.  Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable.

Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation.

Highlights from this episode include:

  • Groove HQ’s rough start and how Len and his team found the problems.
  • Why the best story to tell, is your story.
  • The winning framework Len uses to create Groove HQ’s content.
  • How your audience can help you find the right content.
  • The best method to create content with a team.

Links

CoSchedule

Groove HQ

A Startup’s Journey to $100,000 in Monthly Revenue Blog

 

Sep 5, 2017

Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?

Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about outreach-based SEO. If you’ve been wanting to get your site at the top of the Google results page (and who hasn’t?), you won’t want to miss today’s show.

Some of the highlights include:

  • A bit of information about The Seo Project and what is on the blog.
  • What outreach-based link-building is and why it’s important to someone’s SEO strategy.
  • Why the quality and usefulness of your content is still king, no matter what your SEO strategy is.
  • The importance of knowing your audience: What do they want to read about? Joshua talks about a few hints and tips for getting more people to read your content.
  • Why the skyscraper technique often works well.
  • How to reach out to industry influencers in an effort to build a relationship.
  • Some ways NOT to approach link-building with outreach.
  • Tips on how to know whether your strategy is working: What metrics should you be looking for?


Links:

The SEO Project

Skyscraper Technique

Joshua on Ahrefs

BuzzSumo

CoSchedule

Quotes by Joshua:

“The first place to start is to have something worthwhile, something that people will actually link to.”

“My number one piece of advice would be just to be as genuine as you possibly can.”

“Even if you're creating great content, even if you’ve got everything else right, most people won’t rank for the terms that they want to rank for without getting at least some links.”

 

1