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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Nov 29, 2016

Marketing fire drills: Can you learn to take care of the before they turn into bona fide emergencies? It can be stressful and overwhelming when projects crop up with little to no notice. Planning where you can and having good communication with your team can help you get through it with no negative ramifications.

Today’s guest is Kyle DeWeerdt, marketing programs manager at Apprenda. He has come up with a simple system to help his team prioritize their time to complete their work, nipping stressful emergencies in the bud. He’s going to help us learn how to resolve issues before they even start.

Some of the topics you’ll hear about today include:

  • Some information about Apprenda and the types of content that Kyle works with, as well as Kyle’s background.
  • An explanation of “marketing fire drills”: What are they, and what can you do about them?
  • An explanation of buffer time, and how it can help you handle these emergencies that come up.
  • How to break down a project to define a deadline and a publish date for content.
  • How Kyle manages the process behind the scenes with multiple teams to make sure every task is completed on time.
  • Kyle’s best tips for marketers who want to manage their projects more efficiently.

Links:

Kyle DeWeerdt on LinkedIn

Apprenda

CoSchedule

 

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