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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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May 1, 2018

Does it feel like you are trying to herd cats? Managing your marketing that way is not strategic. Get organized to manage your time, help you predict how long projects will take, and plan ahead to get real results.

Today, we’re talking to Lindsay Scarpello, an organizational mastermind with a background in journalism. Marketers need to think like journalists. Learn organizational and time management skills, as well as how processes and workflows are imperative for success. 

Some of the highlights of the show include: 

  • Lindsay’s role at OBI Creative, a research and communications advertising agency
  • Lindsay’s employment background in journalism and marketing
  • Build trust with customers through education and high-quality content
  • Organizational skills needed for marketers to succeed
  • Time Management: You can’t miss deadlines and must be willing to hustle
  • Decipher and present data in a digestible way
  • Find and implement tools to maximize your time; keep using what works for you
  • Lindsay plans ahead to stay organized with her time
  • Be aware of what’s going on by using To Do list apps, notebook, or other tools
  • Build a foundation of organizational skills to boost results and be an investment
  • Organization becomes a habit in your personal and professional life
  • Spend time defining processes to be able to execute them
  • Content Planning Process: Research, build strategy/create steps, receive feedback, and implement
  • How to plan content ahead of time using rules of marketing
  • Be tech savvy and have working knowledge of all Microsoft Office programs
  • Know how your brain works and your company’s goals   

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