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Actionable Marketing Podcast

You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
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Jun 12, 2018

How are your conversion rates? Are you getting qualified leads? To drive value for your company, you need to convert audience members to customers. If you think you need help, you do. 

Today, we’re talking to Lance Jones, director of marketing at ReCharge, which helps its customers sell subscriptions on their Shopify stores. Lance shares powerful tactics to help you increase conversion rates. 

Some of the highlights of the show include: 

  • ReCharge’s biggest marketing challenges; from distractions to lack of patience
  • Combining conversion rate optimization and audience language to communicate effectively
  • Connecting with customers by using their words and phrases in your copywriting
  • Formulas and techniques for successful conversion copywriting, including problem/agitation/solution (PAS)
  • Building partnerships and relationships with niche businesses; knowing your target customer and their pain points to offer solutions
  • Providing value back to partners by understanding their business and offering services/tools to solve problems
  • Building trust by educating and teaching customers how to do something
  • Focusing on a new niche; it’s difficult to commit to going narrow

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