Mentors can make a major difference in people’s careers. Always willing and able to answer questions, even after you leave a job or company. They are generous with their time to provide expert advice, insight, and guidance.
Today’s guest is Ben Sailer’s former supervisor and mentor, Dean Froslie, EVP of marketing at Western State Bank in North Dakota. Dean uses the term, Content Super Connector, as a way to bridge the gap between two worlds—content strategy and content marketing.
Some of the highlights of the show include:
- Turning Point: Writing for digital channels should be more than cranking out copy
- Converging Channels: Content is center of digital, social, and other teams
- Evolution: Interpretations and arguments against content strategy meaning
- Content Considerations: Workflow, governance, and people are overlooked
- Web: Make it a better place via UX writing, content models, SEO, accessibility
- Quantity over Quality: Content marketers fail to consider sustainable practices
- Digital Disappointments: Emphasis on more channels, posts, and engagement
- Audience-focused Mindset: Produce less content and more results
- True Differentiator: Define and understand what brand stands for and represents
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