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Actionable Marketing Podcast

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Sep 26, 2017

What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!

Some of the highlights of the show include:

  • What Jordan does at CoSchedule as the content marketing strategist.
  • Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next.
  • Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan.
  • Why documentation of a marketing strategy is vital to success.
  • What Jordan found out about goal-setting when it comes to marketing, including the “trifecta” of documentation, goal-setting, and success.
  • How often the most elite marketers conduct research.
  • Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong.

Links:

State of Marketing Strategy Report (free download)

Joe Polizzi on documenting your marketing strategy

The Power of Habit

CoSchedule

Sep 19, 2017

Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started.

Today we’re going to be talking to Maryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy.

Some of the highlights of the show include:

  • A bit about Wistia and what Maryl does there.
  • The types of stories and situations that lend themselves well to video content.
  • How Wistia plans and executes their videos, including how they handle off-the-cuff material.
  • Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach.
  • Maryl’s best tips on creating video content that will resonate with its intended viewers.
  • Which comes first, the video or the post, depending on the circumstances.
  • Why you might not like the sound of your own voice in a video.
  • Hints and tips for someone who is just dipping their toes in the world of video marketing.


Links:

Wistia

Using Humor in Branded Content

Say What? Why Your Voice Sounds So Weird in Videos

CoSchedule

Sep 12, 2017

Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business?

Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.  Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable.

Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation.

Highlights from this episode include:

  • Groove HQ’s rough start and how Len and his team found the problems.
  • Why the best story to tell, is your story.
  • The winning framework Len uses to create Groove HQ’s content.
  • How your audience can help you find the right content.
  • The best method to create content with a team.

Links

CoSchedule

Groove HQ

A Startup’s Journey to $100,000 in Monthly Revenue Blog

 

Sep 5, 2017

Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?

Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about outreach-based SEO. If you’ve been wanting to get your site at the top of the Google results page (and who hasn’t?), you won’t want to miss today’s show.

Some of the highlights include:

  • A bit of information about The Seo Project and what is on the blog.
  • What outreach-based link-building is and why it’s important to someone’s SEO strategy.
  • Why the quality and usefulness of your content is still king, no matter what your SEO strategy is.
  • The importance of knowing your audience: What do they want to read about? Joshua talks about a few hints and tips for getting more people to read your content.
  • Why the skyscraper technique often works well.
  • How to reach out to industry influencers in an effort to build a relationship.
  • Some ways NOT to approach link-building with outreach.
  • Tips on how to know whether your strategy is working: What metrics should you be looking for?


Links:

The SEO Project

Skyscraper Technique

Joshua on Ahrefs

BuzzSumo

CoSchedule

Quotes by Joshua:

“The first place to start is to have something worthwhile, something that people will actually link to.”

“My number one piece of advice would be just to be as genuine as you possibly can.”

“Even if you're creating great content, even if you’ve got everything else right, most people won’t rank for the terms that they want to rank for without getting at least some links.”

 

Aug 29, 2017

Successful content marketing depends on publishing great content consistently. Do you know how to know what’s working and what’s not? More importantly, can you learn as you go so you can improve your future blog posts?

Today, we’re talking to Zach Bulygo, the blog manager at Kissmetrics. We’ll talk about Zach’s process and planning, how to work with guest writers, how to publish lots of content with a small team, and how to turn your marketing blog into a leading authority. Sit back, relax, and get read to glean a ton of great information from Zach.

Some of the highlights of the show include:

  • Some information about Kissmetrics and what Zach does there, as well as what topics are covered on the Kissmetrics blog.
  • Why the team as Kissmetrics embraces guest posts and how those fit into the site’s strategy.
  • The goals of the Kissmetrics blog and how the team uses data analysis and testing to achieve them.
  • How Zach uses data to know that the blog posts and CTAs are working and how the information helps the team tweak future blogs for more success.
  • The standards that the Kissmetrics team holds its guest writers to.
  • How Zach manages the blog as the only permanent person on the team.
  • The typical workflow for a blog post on Kissmetrics.
  • Zach’s advice for a marketing team that is hoping to add blog content to their marketing mix.


Links:

Kissmetrics

CoSchedule

Blog Post: What’s the Difference Between Google Analytics and Kissmetrics?

Aug 22, 2017

What does a true marketing leader look like? What kind of results do they get? How do you lead and develop a culture that is hyper focused on growth and routinely produces 10X results and builds audiences into the hundreds of thousands?

Today I’m talking to Eric Siu, the CEO of the digital marketing agency Single Grain, the host of the Growth Everywhere podcast, co-host of the Marketing School Podcast with Neil Patel, and a contributor to noteable online publications like Forbes, Entrepreneur, and more.

Some of the highlights of the show include:

  • What Eric is up to and his vision for Single Grain as a place to grow
  • The importance of people, culture, and trust when stepping into a new company
  • Hiring really good people and getting out of their way
  • Sticking with the Growth Everywhere podcast even when the first year was a grind
  • Batching and using systems to get everything done
  • How content scales well and the importance of playing the long game
  • Building out a framework to repurpose content, especially when starting out
  • Focusing on one thing each day and delegating things that can be delegated
  • The hiring funnel, core values and a trial assignment

Links:

Single Grain

Marketing School Podcast

Growth Everywhere Podcast

CoSchedule

Traction: Get a Grip on Your Business

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Aug 15, 2017

Video marketing: When you use it to grow your audience, it’s as much a science as it is an art. There are so many platforms, strategies, and networks; how do you know where to focus your time, money, and energy for the biggest return?

Today we’re talking to Mark Robertson, the co-founder of Little Monster Media, the founder of ReelSEO, and a digital video veteran. He’s going to talk to us about increasing your reach and growing your audience through video marketing.

Some of the highlights of the show include:

  • Information about Little Monster Media and what Mark does there.
  • What platforms to focus on for people who are new to video marketing.
  • How brands can build their audiences using YouTube and Facebook Video.
  • How brands can follow the practices of publishers to see success when it comes to advertising and content marketing. Mark gives examples of brands that create compelling content without being “in your face.”
  • How to know whether video is a medium you should use and harness, as well as stats on how video affects the brain in comparison to how text affects the brain.
  • The importance of testing and measurement when it comes to getting your material in front of the right people.
  • What measurements and technical details to pay attention to in order to succeed with video marketing.

Links:

Little Monster Media

CoSchedule

Aug 8, 2017

When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that?

Today, we’re talking to CoSchedule’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode!

Some of the highlights of the show include:

  • Rachel’s job description and mission at CoSchedule.
  • Rachel’s strategy for attracting the right audience through AdWords.
  • Thoughts on writing great ad copy that gets clicks, as well as why testing is so important.
  • How Rachel works with landing pages to boost the conversion rate.
  • What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics.
  • How to determine a budget when it comes to ads.
  • Rachel’s best advice for someone who is new to AdWords and is just getting started.

Links:

AdWords

CoSchedule

Google Analytics

Aug 1, 2017

People learn from and remember their experiences. When they’re good experiences, they’ll want to come back for more. If you want your audience to keep coming back to you, you’ll need to create valuable experiences for them.

Today we’re talking to Carla Johnson, the brains behind Type A Communications and the author of Experiences: The 7th Era of Marketing. She will talk to us about how to create value with our content, how to manage change within your organization, and how to break the status quo.

Some of the highlights of the show include:

  • Information about Type A Communications and what Carla does there. She also talks about what it was like to co-write Experiences and some of the takeaways of the book.
  • Carla’s best advice for marketers who want to create value for their audience.
  • The differences between relationship-building and experience-creating, as well as why now is the right time to start focusing on creating experiences.
  • Examples of brands that have gotten the experience-building down to a science, including Nike and Vail Resorts.
  • Tips for making this new era of marketing something your company implements and succeeds with.
  • Carla’s basic steps behind content creation management and her best advice for marketers who want to break through the status quo.

Links:

Type A Communications

Experiences: The 7th Era of Marketing

CoSchedule

 

Quotes by Carla:

 

“With the sophistication of consumers and the social world in which we live, just having a relationship isn’t enough.”

 

“People need to feel a little uncomfortable and understand that what has historically been safe is now perhaps the risky option.”

 

“We have to start being able to look at brands and ideas and experiences... that have nothing to do with our industry or with marketing. Dig deep and understand what has inspired you as a person.”










Jul 25, 2017

Have you had the frustrating experience of sending out social media posts only to receive no engagement whatsoever? Most marketers have had this happen, and some have it happen frequently. Today we’re going to be talking to CoSchedule’s own Nathan Ellering. He’s the head of demand generation here at CoSchedule, and he has conducted a study that allows him to predict how well a particular post will do on any social media platform. Do you want to increase your social media engagement? If so, you won’t want to miss today’s show.

Some of the highlights of this episode include:

  • The scoop on CoSchedule and what it is Nathan does here as the head of demand generation. Nathan also shares how big the demand generation team is.
  • Why Nathan took on his research project on which social media posts tend to do well on which platforms and how he evaluated different standards of performance.
  • How the demand generation team uses data to do what works, over and over again.
  • How Nathan went from having massive pile of data to putting it all into motion to work for CoSchedule.
  • Why marketers should focus on content before mechanics.
  • Hints on where to get the inspiration needed to create great content. Nathan explains methods such as PAS (problem-agitate-solve), bridge after bridge, AIDA (attention, interest, desire, action), and the 4 Cs (clear, concise, compelling, credibility).
  • How to use closed-ended questions, controversy, anecdotes, and quotes on social media for maximum engagement.
  • Specific strategies for finding success on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+.
  • Nathan’s very best advice on leveling up your social media skills.

Links:

CoSchedule

Best Times to Post on Social Media

Best Times to Send Email

CoSchedule Social Message Optimizer

Jul 18, 2017

Have you thought about what makes someone a thought leader? One of the best ways is to publish content consistently. Today we’re talking to Shawn Smith, the co-owner of Trizone. Shawn knows all about how to create high-quality content with limited resources, how to involve subject matter experts in creating your content, and why automating processes can help you get everything done. You’ll want to stay tuned to hear about all of this and more!

Some of the highlights of the show include:

  • A bit about Trizone and what Shawn does there as a “jack of all trades.”
  • What it’s like working with a small team and how they work as efficiently as possible.
  • What fluidity means to Shawn and how it helps his team be more effective and productive when it comes to creating great content.
  • How automating some of the process helps Shawn and his team be more efficient and save time.
  • How and why the Trizone team works with subject matters to help them with their content creation and thought-leadership. Also, Shawn talks about how he gets into contact with them and gets them to contribute.
  • Shawn’s best tips for working with subject matter experts and collaborating with a remote team of people.
  • Information about the Trizone workflow process and why it works for them.
  • Advice for a small team who is looking to become an authority in their niche through content creation.

Links:

Shawn Smith

Trizone

Slack

CoSchedule

Jul 11, 2017

You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at CoSchedule and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make CoSchedule’s content memorable and trustworthy.

If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show!

Some of the highlights of the show include:

  • Emma’s background and how she ended up being the product marketing specialist at CoSchedule, as well as what Emma does on the product marketing team.
  • Emma’s definition of product marketing and how it helps create relationships that can lead to sales.
  • Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients.
  • Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind.
  • How to tell whether your messaging is effective and actually working to help you build relationships and create conversions.
  • Some easy ways to jump-start adding some emotional messaging into your copy.
  • Incorporating humor into your copy: How to do it with gifs, hashtags, and more.
  • What Emma recommends for someone hoping to improve their writing.

Links:

Emma Tupa

CoSchedule

PopKey

Copy Hackers

Jul 4, 2017

Thought leadership: You’ve no doubt heard the buzzword, but do you know what it means? More importantly, do you know why it matters when it comes to building and growing your business? Today we are going to talk to John Hall, the co-founder and CEO of Influence & Co., is going to chat with us today about how thought leadership can help you scale your business and take it to the next level. 

Some of the highlights of the show include: 

  • How John got started with Influence & Co., how the company helps other businesses, and why they developed the technology needed for content creation and distribution.
  • What inspired John to write his book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.
  • Tips on building influence for those who want to use their influence to write and publish a book, as well as the first steps to take when writing a book.
  • How a marketer can find a great idea to pitch to an influential publication.
  • Some tactics John has used to build influence and position himself as an authority.
  • Ideas on measuring intangibles like brand awareness, thought leadership, and influence with both qualitative and quantitative measurements.
  • John’s best advice for someone looking to position themselves as an authority or an influencer. 

Links: 

John Hall on LinkedIn

Influence & Co.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You

Likeonomics

Non-Obvious

CoSchedule

 

 

Jun 27, 2017

There are some companies that have extremely high standards for the industry that they’re in. When it comes to content teams, one of the best is Intercom. Today we’re going to be talking to Geoffrey Keating, an editor for the Intercom content team. He’s going to let us in on his secrets when it comes to the jobs-to-be-done theory, how to create unique content, and how keep yourself on schedule by planning and prioritizing. 

Some of the highlights of the show include: 

  • Information about Intercom and what Geoffrey does there.
  • Thoughts on crafting a message that reaches the readers where they are.
  • The types of content and marketing collateral produced by Geoffrey’s team.
  • How a small team gets all of the work completed that needs to be done.
  • Why Geoffrey shies away from calling himself a content marketer.
  • What Jobs-to-be-Done is and how it can help people create better content and better reach and engage with their target audience.
  • The four main “buckets” that the Intercom team draws its ideas from when developing unique content.
  • Geoffrey’s best advice for marketers who are not happy with the status quo. 

Links: 

Geoffrey on LinkedIn

Intercom

Jobs-to-be-done method

BaseCamp

CoSchedule

Groove HQ

Priceonomics

Jun 20, 2017

Data-driven marketing is a magnet for traffic, backlinks, and word of mouth. To produce it, you need to do some research and present it in an appealing way. In return, you’ll be able to boost the traffic to your site. Today we are talking to Susan Moeller, the business development manager at BuzzSumo. She’s going to tell us about how she finds, analyzes, and translates data for her readers. 

Some of the highlights of the show include: 

  • A bit about BuzzSumo and what Susan does there, as well as her marketing background and what brought her to BuzzSumo.
  • How Susan defines data-driven content and how she uses it in her position at BuzzSumo.
  • Why it’s important for your content’s authority to research and have sources for things you know to be true.
  • Why using data in your content can boost backlinks and shares.
  • How Susan determines which questions to ask to find the data that her readers are looking for.
  • Susan’s processes for gathering, analyzing, and translating the data that she finds.
  • Susan’s best tips for starting to create data-driven content for someone who hasn’t done it before.

 Links: 

BuzzSumo

BuzzSumo Expert Webinar Series

Anders Pink

BloomBerry

CoSchedule

Jun 13, 2017

As a marketer, you have a day job. Did you know that taking on freelancing clients or having a side hustle can invigorate you and help you bring more to the table when it comes to your main job? Today we are going to talk about fanning those creative fires through a side job. CoSchedule’s blog manager, Ben Sailer, will be conducting the interview with Laura Posterick, the senior copywriter at Catchfire and the brains behind her own freelance business, Copy That MPLS. The conversation will be about lists, how to handle a freelancing business on the side of your day job, and how to glean inspiration from your personal life. 

Some of the highlights of the show include: 

  • What Laura does at both Catchfire and Copy That MPLS.
  • How Laura keeps all of her projects organized without losing her mind.
  • Tips on keeping your personal life separate from your professional life and not letting one encroach upon the other.
  • How Laura handles her workflow with each company and meets her deadlines.
  • Advice for people on how to say “no” to projects and clients you might not have the time or experience to take on.
  • How Laura’s side projects and hobbies have helped her in her main copywriting job.
  • How someone might convince a hesitant boss that taking on side projects won’t negatively affect their performance at their day job.
  • The first thing someone should do if they are wanting to jump into the world of freelancing in addition to keeping their main job.

Links: 

Catchfire

Copy That MPLS

Asana

CoSchedule

Jun 6, 2017

Do you have too much on your plate? Are you spread too thin? Are you constantly putting out fires? All of these are symptoms of a bigger problem, and oftentimes, that problem is a lack of prioritizing and planning ahead. If you see yourself in any of this, you will not want to miss today’s episode.

We are talking to Jana Barrett, the senior content marketing manager at GetFeedback. In her position, she needs to balance prioritizing with getting all of her projects done. Today we’re going to talk about setting priorities for your projects, coming up with great ideas, and getting it all organized so you don’t fall behind.

Some of the highlights of the show include: 

  • Information about GetFeedback and what Jana does there as the head of content marketing.
  • How Jana finds a balance between strategic work and executing projects, particularly on the importance of seeing the forest for the trees and not getting caught up in minutiae.
  • Jana’s system for time management: How she uses calendars and spreadsheets.
  • Why it’s important for a marketing team to get feedback from a sales team and how this strategy helps the marketing team get closer to the customer.
  • Where Jana’s first marketing ideas came from during her earliest projects.
  • What the typical workflow looks like at GetFeedback, how they do their scheduling, and how far out they plan their content.
  • Jana’s best advice for someone trying to get more organized and set better work priorities.

Links: 

GetFeedback

CoSchedule

 

 

 

 

May 30, 2017

It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show! 

Some of the highlights of the show include: 

  • Information about Wishpond and what Nick does there.
  • Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting -- one way that is basic and one way that is more advanced.
  • How Wishpond comes up with retargeting ad ideas.
  • The types of retargeting ads that work the best for Display and Facebook.
  • Tips on making great videos that will result in conversion.
  • Why it makes good business sense to “pay to play” on Facebook.
  • Why Wishpond calls their marketing team “the growth team.”
  • What the Wishpond growth team’s workflow looks like and how they keep it all organized.
  • How to test ads to know what works best, as well as what to look for to know whether the ad is working or not working and how to learn from the ads that just didn’t work.
  • Nick’s best advice for someone just starting out with retargeting ads. 

Links: 

Nick Steeves

Wishpond

AdEspresso

Google AdWords

Asana

CoSchedule

May 23, 2017

Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up?  It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, CoSchedule’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. Today we’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process.

 

Some of the highlights of the show include:

 

  • What Ben’s position as the blog manager of CoSchedule entails.
  • How far ahead Ben plans and how much content he has ready to go at any given time, as well as his thoughts on why planning ahead is important.
  • How CoSchedule communicates with the marketing team so everyone is in the loop at all times.
  • How often the marketing team is publishing content and how they correlate what they’re posting to the day of the week.
  • How Ben gets guest authors and why they are an important addition to the in-house team when it comes to producing content.
  • How the team stays organized with so much going on and what a typical workflow looks like.
  • Ben’s best advice for getting more organized and establishing a marketing calendar.

Links:

CoSchedule

The CoSchedule Blog

May 16, 2017

Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode!

Some of the highlights of the show include:

  • Information about GetResponse and what Krista does there.
  • What a content hub is and an example of one that many listeners will recognize.
  • Why a content hub is important and what type of information it includes.
  • Factors that make a content hub launch a success.
  • The process that Krista used to determine what needed to be included on the GetResponse content hub.
  • A step-by-step approach to adding pieces of content to the hub, where to put it, and how to stay organized.
  • How CoSchedule helps Krista and her team promote their content on social media.
  • Tips for promoting webinars and other events.
  • Thoughts on promoting infographics and how to optimize infographics for different platforms.
  • How Krista leverages influencers and cultivates relationships that aid in content creation.
  • The goals behind creating a content hub and the achievements that GetResponse has reached.
  • Krista’s best advice for getting a content hub started.

Links:

Krista Wiltbank

GetResponse Marketing Hub

CoSchedule

May 9, 2017

Storytelling is one way to grow your business. It piques the interest of potential customers, draws them in, and is sometimes the catalyst that converts interest into a sale. You probably have your own story to tell, but you also likely have the stories of others that could hold an important position on your website.

Today we are talking to Lelia King, the communications director at The Iron Yard, a software development school for adults. Lelia knows how to collaborate with others to find the stories that will inspire people to sign up for the programs. You can learn to harness the power of social proof to help your potential clients envision themselves finding success just like others have done. This is one episode you are not going to want to miss.

Some of the highlights of the show include:

  • The story behind The Iron Yard, who makes up the team, and what Lelia does there.
  • The planning process when coming up with a lot of content with a relatively small team, as well as how Lelia uses scheduling to ensure that there is a variety of content available.
  • How the Iron Yard team weaves newsworthy and time-sensitive content into a schedule that has already been planned out.
  • Why agility is such an important part of a marketing strategy.
  • Why it’s important for The Iron Yard to share student stories and how stories help others envision themselves in those students’ shoes.
  • Tips on finding the stories that you want to include on your website or in your advertising materials.
  • The process that Lelia uses when it comes to storytelling and why sometimes a framework or formula does not work.
  • Lelia’s best advice for someone who wants to start incorporating customer storytelling into their marketing strategy.

Links:

Lelia King

The Iron Yard

Yes We Code

Slack

Feedly

Asana

Jobs to Be Done

CoSchedule

 

 

May 2, 2017

Have you ever said, “make it pop,” to your graphic designer? While you know what you mean, it’s likely that your graphic designer does not have the same mental image you do. Today’s episode is going to be about collaborating with your designer to make an amazing image that pops the way you want it to. It’s all about communication!

Ashton Hauff is the CoSchedule graphic designer. She designs up to 15 blog posts every week, as well as managing our Instagram account, helping with branding, and a lot of other tasks. Today she’s going to talk to us about trusting your graphic designer, as well as how to best communicate so that together you can create something beautiful.

Some of the highlights of the show include:

  • How Ashton got into design and why she loves it.
  • Why digital design is such an important part of the marketing process, as well as why some types of design just add visual clutter and are ineffective.
  • How Ashton makes sure that her designs are intentional and relevant to the blog posts or projects she’s working on. She also talks about how she goes about storytelling through her designs.
  • Tips on finding a theme and settling on colors for a particular project.
  • Why communication is an integral part of the design process.
  • Some of the problems that designers can encounter when they’re working with marketing teams.
  • Why it’s so important that a marketing team trust the designer’s expertise.
  • How marketers can work with designers when there’s something they don’t like in the image.
  • Why simplicity matters for high-quality designs, as well as why simple designs can be challenging to create.
  • Why agility is important, as well as how much Ashton creates over the course of a week.
  • Examples of times when things just went wrong with Ashton’s design process, including what ended up being the problem and lessons she learned.
  • Ashton’s vision of the future of design in marketing, as well as her advice for people just getting started in design.


Links:

Ashton’s archive on CoSchedule

Latent Semantic Indexing blog post

CoSchedule.com

Lynda.com

Canva.com

Apr 25, 2017

Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations?

Today, we are talking to Agnieszka Jaśkiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms.

Some of the highlights of the show include:

  • Information about LiveChat and what Agnieszka does there.
  • Agnieszka’s favorite story about providing excellent customer service via social media.
  • A good process for providing great customer support, including how to know when to switch to private messages and how to keep track of the questions and concerns that come in.
  • Tips on how to decide which platforms to use as a business.
  • Agnieszka’s best tricks for responding quickly to customer concerns via social media.
  • How to diffuse the situation when a customer is angry and attacking on your social media page.
  • Why it’s important for every business to have some type of social media presence.

Links:

Agnieszka Jaskiewicz on LinkedIn

LiveChat

CoSchedule

 

Quotes by Agnieszka:

 

“I would use the customer service mantra, be where your customers are.”

 

“People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.”

 

“If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.”

Apr 18, 2017

It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.

SEO

How to optimize your content to rank well in search engines

  • Help your audience find your content online

Steven Jensky – SEO Mastermind

Having great content doesn’t mean you’ll rank high or that people will even find you

Think of the customer journey and the keywords they’ll be using

Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.

Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.

 

Some of the highlights from this show include:

  • The ways CanIRank.com uses algorithms to find the best keywords for you and your brand that will really optimize your search engine ranking
  • Understanding search intent and how you can match your content with your desired audience and shopper
  • How to choose the best keywords that will work realistically to help your content rank high and outrank the competition
  • All the things that go into your content ranking, including page strength and page external relevancy
  • How to build page external relevancy by building relationships with companies and clients you like to reference in your content
  • Step-by-step breakdown of Steven’s writing process to help you plan, create, optimize, and promote your online content
  • Finding a way to automate the tedious stuff so you can spend your time creating content and connecting with clients

Links

Can I Rank

CoSchedule

Air Story

Grammerly

Hemingway

Apr 11, 2017

You might have the best product or service around, but if you don’t humanize your brand, you might not be as successful as you’d like to be. With all of the focus on digital content, making your brand something that people will know, like, and trust can be a challenge.

Today we’re talking to Abby Boggs-Johnson, the director of content for Discovery Benefits, a third-party administrator for consumer-driven house care accounts and COBRA. She’s going to be talking to us about how she has been able to position Discovery Benefits as a thought-leader and major player in its niche and how she has helped to humanize the brand.

Some of the highlights of the show include:

  • Some of the core values of Discovery Benefits, as well as how those core values and processes impact the types of marketing projects that Abby will take on.
  • Some projects that Abby and Discovery Benefits are involved in.
  • Tips on planning ahead with an annual content calendar, as well as how Abby breaks down the overarching plan into months, weeks, and individual content pieces.
  • How the small Discovery Benefits marketing team collaborates and what a content planning meeting looks like.
  • How the workflow goes for a typical project.
  • How the marketing team collaborates with the sales team and how CoSchedule helps with that.
  • Abby’s best advice for marketers who are in a “dry” industry and want to humanize their brands and boost their marketing efforts.

Links:

Abby on LinkedIn

Discovery Benefits

CoSchedule

 

 

 

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