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Actionable Marketing Podcast

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Feb 6, 2018

Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true: Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it!

Today, we’re talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and today he’s going to share his best tips on finding keywords, promoting your content, and standing out from your competition.

Some of the highlights of the show include:

  • Information about Ahrefs and what Tim does there.
  • The most successful content produced by Ahrefs: the types of articles and pieces, as well as how they promote and analyze them.
  • Tips on ranking for not only your core keyword, but also relevant keywords.
  • The process Tim uses for coming up with content ideas.
  • What it takes to outperform your competition.
  • Why it’s important for an SEO marketer to do research that no other blog has written about or compiled.
  • Tim’s thoughts on length and why it might not be important in the way that you are thinking. Tim also talks about long “ultimate guides” and gives his advice on making them more user-friendly.
  • How to use backlinks to promote a piece to help it rank.


Links:

Tim Soulo

Ahrefs

How to Do Keyword Research for SEO

How to Submit Your Website to Search Engines

Send a screenshot of your iTunes review to podcast@coschedule.com

Jan 30, 2018

You know that content marketing has the potential to grow your company. What if you’re not getting results, though? If you don’t have something unique to say or value to offer, it’s tough to get traction in a competitive environment. How can you create unique ideas and overcome mediocre results?

Today we’re going to be talking to Jon Henshaw, an accomplished product builder and content marketer. Jon co-founded Raven Tools and is now with CBS Interactive. We’re going to talk about how to fix broken content marketing. You won’t want to miss today’s show!

Some of the highlights of this episode include:

  • What Jon’s been up to over the past decade, from building up Raven Tools from nothing to entering the world of content marketing.
  • Some of the “wins” that Jon has experienced over the years, as well as a “loss.”
  • Jon’s process for staying ahead of the curve when it comes to content marketing.
  • Tips on tackling the types of big, unique projects that will pan out, as well as Jon’s thoughts on the risks involved.
  • How Jon promotes his biggest projects for maximum benefit.
  • Where SEO fits into the promotion strategy.
  • Jon’s favorite part of content marketing.

Links:

Jon on LinkedIn

Raven Tools

CBS Interactive

GA Config

Email a screenshot of your iTunes review to podcast@coschedule.com


Quotes by Jon:

“One of the great things about content marketing is that it kind of levels the playing field among other companies.... You don’t have to have the tens of thousands of dollars or more in paid advertising budget. You just have to have good ideas.”

“The internet is a big place and yes, most things have already been done... You have to be even more creative.”

“The part that I geek out the most on is actually putting that content together and writing the code behind that content so that it can perform really well.”

Jan 23, 2018

On the Actionable Marketing Podcast, we are kicking off a new series called 10x Marketing Interviews. CoSchedule’s own CEO, Garrett Moon, has written a book called The 10x Marketing Formula. While writing the book, he interviewed some of the sharpest minds in marketing. We’re going to be listening to some of his interviews.

Today’s interview is with Ash Maurya, a successful entrepreneur and author of The Lean Startup Movement, That’s Running Lean, and Scaling Lean. He understands how Lean works and is going to talk to us about how we, as marketers, can apply the principles and tools to our work. You aren’t going to want to miss this series or the interview with Ash!

Some of the highlights of the show include:

  • The Lean Canvas: What it is, how it works, who would use it, and why it’s beneficial.
  • The steps that go into creating and developing a Lean Canvas: Finding solutions, taking risks, and setting priorities.
  • What a minimum viable product (MVP) is and is not, as well as how it provides value for both business-owners and customers.
  • How to determine what’s next after the MVP process has been completed.
  • How marketers can use the Lean Canvas to improve what they’re doing and to prevent them from going too far down the wrong path.
  • The Lean Sprint mindset and how it can be used.
  • Ways to take a big idea and turn it into a small MVP.
  • Ash’s best tips for people who want to try Lean Canvas for the first time.

Links and Resources:

The 10x Marketing Formula

The Lean Startup Movement

That’s Running Lean

Scaling Lean

The Lean Canvas

Leanstack.com

Send a screenshot of your iTunes review to podcast@coschedule.com

Jan 16, 2018

Have you heard the term, “growth-hacking”? It can be a bit of a buzzword. Today we’re going to learn about a real-life growth-hacking example. You don’t have to have a special sales and marketing gene... it just takes the willingness to learn. Today’s guest is John Rampton. He’s a serial entrepreneur, the founder of several companies, and a contributor to sites like Huffington Post and Entrepreneur. Today’s episode is a case study in perseverance, so you won’t want to miss it!

Some of the highlights of the show include:

  • What John is up to as an entrepreneur and how his products help businesses, as well as how he got into the entrepreneurial world.
  • The first steps John took to get involved in an online business, including a hack he figured out that wasn’t illegal... at the time.
  • The framework John thinks about when it comes to risk-taking.
  • Why hyperfocusing on specific niches and problems is one way to succeed.
  • John’s thoughts on learning: how he finds time to squeeze learning into his busy days and making time for what’s most important.
  • How something as simple as a calendar can function as a powerful tool, as well as information about Calendar.com.
  • How an excellent marketing strategy can even sell a crappy product that provides no value.
  • John’s most sage wisdom and best advice for marketers just getting started.

Links:

Due.com

Calendar.com

John on Twitter

JohnRampton.com

UpWork

Email your iTunes review to podcast@coschedule.com

Jan 9, 2018

Did you know that you can scale and grow a business from zero to thousands of customers by using content marketing? You can see a massive ROI and even bu9ld an entire marketing team through blogging, video content, email lists and social media. Today we’re going to be talking to Tim Topham from TimTopham.com about this very topic. Tim has created a global community and has built his company around content marketing. You won’t want to miss today’s episode, so sit back, relax, and get ready to glean lots of great info from our discussion.

Some of the highlights of the show include:

  • How Tim’s background in music led him to founding his company, TimTopham.com.
  • How Tim made the leap into pursuing his dream full-time.
  • What Tim’s marketing looked like prior to his launch, including how he built his email list.
  • Why having a specific niche has helped Tim to be so successful with his marketing strategy and with his company as a whole.
  • The different types of content Tim uses, as well as tips for not getting overwhelmed as you build your brand from the ground up.
  • How Tim makes decisions and plans his content ahead of time.
  • Tim’s best advice on taking a passion and creating a full-time opportunity out of it.

Links and Resources:

TimTopham.com

Email podcast@coschedule.com with your iTunes review

Jan 2, 2018

Are you sick of emergencies, of last-minute deadlines, and the stress of messy workflows? If so, agile project management might be just the strategy you need to use. Chances are great that you’ve heard of it before, but do you know how to use agile methodologies in your marketing? Today we’re going to talk about just that with Andrea Fryrear, the president and lead trainer at Agile Sherpas. She’s going to talk to us about what agile marketing is and how you can use it to prioritize your projects. Sit back, relax, and get ready to learn some high-value information that will help your business succeed.

Some of the highlights of the show include:

  • Information about Agile Sherpas and what they do.
  • What agile marketing is, what it focuses on, and what the most popular methodology is.
  • The difference between Waterfall and agile marketing.
  • How agile marketers prioritize their projects.
  • The concept of boundaries and why multitasking doesn’t work. Andrea also talks about the importance of saying no.
  • How agile marketers can focus on the projects that make the most impact.
  • How to build obstacles and roadblocks into your workflow.
  • Tips on using Scrum, Kanban, and Scrumban for agile marketing.
  • What you can do first if you are a marketer who would like to start using agile project management as part of your marketing strategy.

Links and Resources:

Agile Sherpas

Scrum

Kanban

Scrumban

podcast@coschedule.com

Dec 19, 2017

Reposting your best content on social media is a best practice: the conversions and conversations are like gold. You might be wondering about the best way to go about re-sharing content. Today, we’re going to be talking to Christin Kardos, the social media and community manager at Convince and Convert, the #1 content marketing blog in the world, according to Content Marketing Institute. Today, we’re going to talk about evergreen content, how to capitalize on incredible opportunities, and thought on whether social media automation is the right tool for you to increase productivity. You won’t want to miss today’s show!

Some of the highlights of the show include:

  • Information about Convince and Convert and what Christin does there.
  • Evergreen content: What it is and how to leverage it to your advantage.
  • How you can tweak and update your content to make it rank for certain keywords.
  • Best practices when it comes to sharing previously published content.
  • What content curation is and how Christin handles it at Convince and Convert.
  • Thoughts on balancing your own content and others’ content, as well as why it’s important to focus on quality first and foremost.
  • The benefits and potential downfalls of social media automation.
  • Christen’s best advice for marketers wanting to get started with automation and reposting content.

Links and Resources:

Christin on Twitter

Convince and Convert

105 Types of Content to Fill Your Editorial Calendar

Feedly

Pocket

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Dec 12, 2017

Are you getting more out of your marketing than you’re putting into it? Nathan Ellering is the head of demand generation at CoSchedule, and he wants you to be able to say that you’re getting the results you want from your marketing, your content, and your social media. Nathan is also the author of The Ultimate Guide to Marketing Strategy, so he’s a bit of an expert on the topic! We’re going to be talking to him today about how you can generate quality leads, get the traffic and traction that you want, and make your marketing strategy a success.

Some of the highlights of the show include:

  • What Nathan does at CoSchedule as the head of demand generation.
  • The story behind the launch of the Ultimate Guide to Marketing Strategy: what it includes, why it was necessary to write it, how it’s different, and why you should check it out. Nathan also shares why he created it as a microsite as opposed to a blog.
  • The importance of following the acronym SMART when you’re setting your goals.
  • An explanation of what 10x content is and how Nathan makes it work for him.
  • How Nathan recommends tracking marketing ROI to be sure that your content is doing what it’s supposed to do.
  • How to prioritize within your marketing strategy.
  • The concept of goals-driven budgeting.
  • Nathan’s best advice for someone just starting a marketing strategy.

Links:

CoSchedule

The Ultimate Guide to Marketing Strategy

Google Analytics

Dec 5, 2017

Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with CoSchedule’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it!

Some of the highlights of the show include:

  • Information about CoSchedule and what Rachel does here as the inbound marketer.
  • How Rachel approaches her advertising strategy on Facebook.
  • How Rachel gets creative with both the visuals and the text on Facebook ads.
  • Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way.
  • Key metrics to measure when evaluating the performance of your ads as well as some tools to use.
  • How Rachel works within a budget for her Facebook ads.
  • Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related.
  • Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy.


Links:

CoSchedule

Previous episode with Rachel

Kissmetrics

Google Analytics

Nov 28, 2017

How can you scale a business with marketing? To answer that question, we’re going to be talking to Brandon Andersen, the chief strategist at Ceralytics. He’s going to share with us why failure helps you improve, how to overcome your marketing challenges, and how to position your business differently than your competition does. Brandon has focused on some key marketing tactics that have really paid off, and today you’re going to learn how to implement some of them to begin reaching a much larger audience.

Some of the highlights of the show include:

  • Some information about Ceralytics and what Brandon does there as the chief strategist, as well as what Brandon did before Ceralytics.
  • Some of the marketing challenges that Brandon faced as he moved Ceralytics from a startup to a successful company, as well as how they got past those challenges.
  • The concept of a blue ocean: what it is and why it’s important.
  • Successful things that Brandon did right away to build an audience in the early days of the company.
  • How focusing on influencer is a great marketing tactic.
  • A step-by-step way to build relationships with influencers.
  • Tips on getting into guesting.
  • Brandon’s best tips on marketing strategy and how to build one as a new marketer.

Links:

Brandon Andersen

Ceralytics

How CoSchedule got started

Content Marketing Institute research

The 10x Marketing Formula

Nov 21, 2017

What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it!

Some of the highlights of the show include:

  • How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types.
  • Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity.
  • Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use.
  • Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs.
  • Roger’s best tips on building trust with your audience.
  • How to turn your fans into buyers and how to create effective calls to action.
  • Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques.

Links:

Brainfluence

Neuromarketing blog

Roger on Entrepreneur

Roger on Forbes

Robert Cialdini’s Pre-Suasion

The Persuasion Slide

Perennial Seller

Nov 14, 2017

Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become a leader in your niche but you haven’t done anything to make that a reality.

Today we’re going to talk to the marketing genius Mark Schaefer. Mark is the author of several books, including The Content Code, KNOWN, and The Tao of Twitter. He also speaks at tons of marketing conferences and has podcast called Marketing Companion. Mark is going to give us tips on becoming known. He’s done it extremely well and has mentored others in doing the exact same thing. If you’re ready to overcome  your fear of failure to become known, you won’t want to miss today’s show.

Some of the highlights of today’s episode include:

  • Information about Mark and his books, particularly his newest one, KNOWN.
  • Mark’s story about leaving corporate work behind and becoming an entrepreneur.
  • Mark’s thoughts on the power of personal branding and the importance of being known.
  • How people can build their personal brand even when they are working for someone else.
  • Mark’s framework for helping people find their places and their spaces. He talks about four steps you can take.
  • How Mark’s book lays out a path for people to follow and begin to see instant results.


Links:

Mark Schaefer

KNOWN

Marketing Companion Podcast

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Nov 7, 2017

Podcasting: Many see it as an amazing opportunity but don’t really understand the nuts and bolts of how to begin, how it compares to other marketing channels, and how to evaluate your ROI. Today we’re going to change all that by having a great discussion with Sarah Rhea Werner, the host of the Write Now podcast. As a columnist for Forbes on the topic of podcasting, she’s definitely an authority on the topic. If you’ve ever considered podcasting, you won’t want to miss today’s episode!

Some of the highlights of the show include:

  • How and why Sarah got into podcasting.
  • The types of opportunities Sarah has had since starting podcasting that blogging wasn’t bringing her.
  • Audience-building advice for marketing teams and companies.
  • Why it’s so important to create your podcast based on what your listeners like.
  • Tips on striking a balance between providing value and marketing yourself through your podcast.
  • Why it’s important to make sure any selling that you do on your podcast is delightful, interesting, and fun.
  • How a podcast is both similar to and different from different marketing avenues.
  • Some of the tactical challenges and practices of podcasting.
  • Sarah’s best final advice for a brand who is toying with the idea of a podcast.

Links:

Write Now Podcast

Email us a screenshot of your iTunes review!

Oct 31, 2017

Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, CoSchedule’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show!

Some of the highlights of this episode include:

  • What Leah does in her position of social media strategist.
  • Her definition of social media automation and why she thinks of it as a three-legged stool.
  • Thoughts about what you should and should not automate.
  • The facts on whether companies are penalized for automating social media posts.
  • Finding a balance between organic activity and what you’re automating.
  • How long it takes to start reaping the benefits of automation.
  • Three important “buckets” you should have to pull post ideas from.
  • Leah’s best advice for marketers who want to get started with social media automation.

Links:

Re-Queue

Email us after leaving a review!

Oct 24, 2017

How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. Today she’s going to talk to us about using keywords well when creating content.

Some of the highlights of the show include:

  • How Julia got into freelance writing, what made her start Express Writers, and what she does there.
  • An overview of the content strategy at Express Writers.
  • How Julia helps older content maintain a high ranking in the search engines.
  • Why targeting low-competition keywords works.
  • How Julia finds the keywords and what tools she uses.
  • How Julie defines good content for Express Writers.
  • Tips on weaving keywords into great content.
  • Why long-form content is important when it comes to ranking.
  • Where to focus first if you’re a content marketer just getting started with using keywords.

Links:

Express Writers

Julie McCoy

Rand Fishkin: How to Create 10x Content

SEMRush

Mangools

Julia’s Content Strategy Course

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Oct 17, 2017

Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Today we’re going to be talking about just that with Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and he has a steady stream of stuff on okdork.com. Our conversation today is going to help you set better goals and achieve more than you ever have before.

Some of the highlights of the show include:

  • How Noah handles the marketing at Sumo.com and what has the most potential.
  • How Noah ended up at Mint, where he helped grow the company from zero to over a million users.
  • Why Noah doesn’t believe in hope in the business world.
  • The process Noah used to put his plan together, come up with ideas, figure out how much traffic he had, and more.
  • Common mistakes that Noah sees other people making.
  • Why copying methods you see described on other people’s blog posts doesn’t work.
  • The greatest piece of marketing advice Noah has received.


Links:

Sumo.com

AppSumo

Noah Kagan Presents

Okdork.com

Oct 10, 2017

Search engine optimization, or SEO, gets a lot of attention. While everyone knows it’s important, not everyone knows how to do it. You can get a lot of surface-level advice on SEO, but today we’re going to dig a little deeper by talking to a true expert in the field.

Lydia Gilbertson is from Distilled in Seattle, Washington, She has a lot of knowledge and experience working with large clients where organic rankings are important to the bottom line. We’re going to talk about how to write content with SEO in mind, how to structure a sitemap, and some ideas for increasing site speed.

Some of the highlights of the show include:

  • What Lydia does at Distilled and what types of problems she helps solve.
  • Searcher intent: What it is and why it’s important for SEO.
  • Where marketers should start if they want to optimize their current content.
  • What sitemaps are and why they’re important, as well as where many sitemaps go wrong.
  • The importance of site speed for SEO and why it matters. Lydia also shares her best tips for improving site speed.
  • Lydia’s top advice for increasing your organic search rankings.

Links:

Oct 3, 2017

Creating awesome content quickly is something that many of us aspire to do. Today we’re talking to Neil Patel. Neil is a New York Times author and was recognized by President Obama as a top-100 entrepreneur under the age of 30. He’s co-founded companies including Crazy Egg, Hello Bar, and KISSmetrics.

Today we’re going to talk about being super-prolific. Sit back, relax, and get ready for a 20-minute class on content marketing!

Some of the highlights of the show include:

  • Information on what has led to Neil’s incredible success with content marketing.
  • Thoughts on why Neil is able to create great content so quickly.
  • Some of the most common mistakes Neil sees when it comes to content marketing.
  • How Neil uses surveys and research to boost his success, what kinds of questions he asks, and what he does with the results.
  • How Neil decides what kind of content to create.
  • Neil’s best tip for marketers who want to create prolific content.

Links and Resources:

Neil Patel’s blog

Crazy Egg

Hello Bar

KISSmetrics

QuickSprout

SurveyMonkey

CoSchedule

Sep 26, 2017

What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!

Some of the highlights of the show include:

  • What Jordan does at CoSchedule as the content marketing strategist.
  • Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next.
  • Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan.
  • Why documentation of a marketing strategy is vital to success.
  • What Jordan found out about goal-setting when it comes to marketing, including the “trifecta” of documentation, goal-setting, and success.
  • How often the most elite marketers conduct research.
  • Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong.

Links:

State of Marketing Strategy Report (free download)

Joe Polizzi on documenting your marketing strategy

The Power of Habit

CoSchedule

Sep 19, 2017

Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started.

Today we’re going to be talking to Maryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy.

Some of the highlights of the show include:

  • A bit about Wistia and what Maryl does there.
  • The types of stories and situations that lend themselves well to video content.
  • How Wistia plans and executes their videos, including how they handle off-the-cuff material.
  • Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach.
  • Maryl’s best tips on creating video content that will resonate with its intended viewers.
  • Which comes first, the video or the post, depending on the circumstances.
  • Why you might not like the sound of your own voice in a video.
  • Hints and tips for someone who is just dipping their toes in the world of video marketing.


Links:

Wistia

Using Humor in Branded Content

Say What? Why Your Voice Sounds So Weird in Videos

CoSchedule

Sep 12, 2017

Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business?

Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.  Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable.

Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation.

Highlights from this episode include:

  • Groove HQ’s rough start and how Len and his team found the problems.
  • Why the best story to tell, is your story.
  • The winning framework Len uses to create Groove HQ’s content.
  • How your audience can help you find the right content.
  • The best method to create content with a team.

Links

CoSchedule

Groove HQ

A Startup’s Journey to $100,000 in Monthly Revenue Blog

 

Sep 5, 2017

Everyone wants more traffic, particularly organic traffic. The way to get that is to boost your SEO strategy to rank better and to drive more people to your website. But what is this SEO game all about? How does Google decide who it loves and who it doesn’t? Is having industry influencers sending their own audience members to your site just a pipe dream?

Today we’re talking to Joshua Hardwick, the founder of the SEO Project and a writer at Ahrefs. He’s going to talk to us about outreach-based SEO. If you’ve been wanting to get your site at the top of the Google results page (and who hasn’t?), you won’t want to miss today’s show.

Some of the highlights include:

  • A bit of information about The Seo Project and what is on the blog.
  • What outreach-based link-building is and why it’s important to someone’s SEO strategy.
  • Why the quality and usefulness of your content is still king, no matter what your SEO strategy is.
  • The importance of knowing your audience: What do they want to read about? Joshua talks about a few hints and tips for getting more people to read your content.
  • Why the skyscraper technique often works well.
  • How to reach out to industry influencers in an effort to build a relationship.
  • Some ways NOT to approach link-building with outreach.
  • Tips on how to know whether your strategy is working: What metrics should you be looking for?


Links:

The SEO Project

Skyscraper Technique

Joshua on Ahrefs

BuzzSumo

CoSchedule

Quotes by Joshua:

“The first place to start is to have something worthwhile, something that people will actually link to.”

“My number one piece of advice would be just to be as genuine as you possibly can.”

“Even if you're creating great content, even if you’ve got everything else right, most people won’t rank for the terms that they want to rank for without getting at least some links.”

 

Aug 29, 2017

Successful content marketing depends on publishing great content consistently. Do you know how to know what’s working and what’s not? More importantly, can you learn as you go so you can improve your future blog posts?

Today, we’re talking to Zach Bulygo, the blog manager at Kissmetrics. We’ll talk about Zach’s process and planning, how to work with guest writers, how to publish lots of content with a small team, and how to turn your marketing blog into a leading authority. Sit back, relax, and get read to glean a ton of great information from Zach.

Some of the highlights of the show include:

  • Some information about Kissmetrics and what Zach does there, as well as what topics are covered on the Kissmetrics blog.
  • Why the team as Kissmetrics embraces guest posts and how those fit into the site’s strategy.
  • The goals of the Kissmetrics blog and how the team uses data analysis and testing to achieve them.
  • How Zach uses data to know that the blog posts and CTAs are working and how the information helps the team tweak future blogs for more success.
  • The standards that the Kissmetrics team holds its guest writers to.
  • How Zach manages the blog as the only permanent person on the team.
  • The typical workflow for a blog post on Kissmetrics.
  • Zach’s advice for a marketing team that is hoping to add blog content to their marketing mix.


Links:

Kissmetrics

CoSchedule

Blog Post: What’s the Difference Between Google Analytics and Kissmetrics?

Aug 22, 2017

What does a true marketing leader look like? What kind of results do they get? How do you lead and develop a culture that is hyper focused on growth and routinely produces 10X results and builds audiences into the hundreds of thousands?

Today I’m talking to Eric Siu, the CEO of the digital marketing agency Single Grain, the host of the Growth Everywhere podcast, co-host of the Marketing School Podcast with Neil Patel, and a contributor to noteable online publications like Forbes, Entrepreneur, and more.

Some of the highlights of the show include:

  • What Eric is up to and his vision for Single Grain as a place to grow
  • The importance of people, culture, and trust when stepping into a new company
  • Hiring really good people and getting out of their way
  • Sticking with the Growth Everywhere podcast even when the first year was a grind
  • Batching and using systems to get everything done
  • How content scales well and the importance of playing the long game
  • Building out a framework to repurpose content, especially when starting out
  • Focusing on one thing each day and delegating things that can be delegated
  • The hiring funnel, core values and a trial assignment

Links:

Single Grain

Marketing School Podcast

Growth Everywhere Podcast

CoSchedule

Traction: Get a Grip on Your Business

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Aug 15, 2017

Video marketing: When you use it to grow your audience, it’s as much a science as it is an art. There are so many platforms, strategies, and networks; how do you know where to focus your time, money, and energy for the biggest return?

Today we’re talking to Mark Robertson, the co-founder of Little Monster Media, the founder of ReelSEO, and a digital video veteran. He’s going to talk to us about increasing your reach and growing your audience through video marketing.

Some of the highlights of the show include:

  • Information about Little Monster Media and what Mark does there.
  • What platforms to focus on for people who are new to video marketing.
  • How brands can build their audiences using YouTube and Facebook Video.
  • How brands can follow the practices of publishers to see success when it comes to advertising and content marketing. Mark gives examples of brands that create compelling content without being “in your face.”
  • How to know whether video is a medium you should use and harness, as well as stats on how video affects the brain in comparison to how text affects the brain.
  • The importance of testing and measurement when it comes to getting your material in front of the right people.
  • What measurements and technical details to pay attention to in order to succeed with video marketing.

Links:

Little Monster Media

CoSchedule

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